1 min read
Year-Round Retail Loyalty: 3 Tools for Continuous Engagement
In her article for Total Retail, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores three essential tools that retailers...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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1 min read
Eagle Eye
on
14 March, 2025
In her insightful article for The Wise Marketer, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, examines the evolving landscape of retail loyalty programs. She emphasizes the shift from traditional points-based systems to strategies that prioritize delivering genuine value through personalization and advanced technology.
Jarvis highlights that while many retailers have implemented AI and personalization in limited capacities, 2025 marks a pivotal year where these technologies are being scaled to drive significant business outcomes. By leveraging customer data effectively, retailers can offer tailored experiences that resonate with individual consumers, fostering deeper engagement and loyalty.
The article also discusses the importance of moving beyond mere transactional rewards. Instead, successful loyalty programs are those that provide meaningful benefits, such as personalized product recommendations, exclusive experiences, and convenient services that align with customers' preferences and lifestyles.
Jarvis concludes that in an increasingly competitive retail environment, the key to sustained customer loyalty lies in the ability to adapt to changing consumer needs and to deliver clear, measurable value through innovative and personalized approaches.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
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Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
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In her article for Total Retail, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores three essential tools that retailers...
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