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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Scaling Grocery Loyalty with Predictive AI: Insights from Eagle Eye

Scaling Grocery Loyalty with Predictive AI: Insights from Eagle Eye

In his article for Grocery Business, Joel Percy, Director of North America at Eagle Eye, explores how predictive AI is transforming grocery loyalty programs. He discusses the challenges grocers face in delivering personalized experiences and how AI-driven solutions can address these issues.

Percy highlights that many grocers struggle with limited data utilization, leading to generic promotions that fail to engage customers effectively. By implementing predictive AI, retailers can analyze customer behavior and preferences to deliver tailored offers that resonate with individual shoppers.

The article emphasizes the importance of integrating AI technologies to scale personalization efforts, ensuring that loyalty programs remain relevant and competitive. Percy provides insights into how grocers can leverage predictive analytics to enhance customer engagement, drive sales, and build long-term loyalty.

Read the full article on Grocery Business.

Woolworths' AI Personalisation Strategy: Insights from Eagle Eye

2 min read

Woolworths' AI Personalisation Strategy: Insights from Eagle Eye

In his insightful article for AiThority, Zyed Jamoussi, Chief Technology Officer at Eagle Eye, explores how Woolworths is harnessing artificial...

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Embracing Personalization: A Strategic Imperative for Retailers

4 min read

Embracing Personalization: A Strategic Imperative for Retailers

In her article for IT Brief Australia, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, emphasizes the critical role of...

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Personalization in Practice: Enhancing Loyalty Programs

1 min read

Personalization in Practice: Enhancing Loyalty Programs

In her article for the Australian Loyalty Association, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores how brands are...

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