Skip to the main content.
Platform

AIR
Acquire. Interact. Retain.
Breathe life into your customer relationships

Learn more

ASDA Rewards Logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Become a Partner

Contact us to find out how we can enable your teams on our platform.

mach-members-and-google-premier-partners

Harnessing Personalisation: Insights from Eagle Eye's Sarah Jarvis

Harnessing Personalisation: Insights from Eagle Eye's Sarah Jarvis

In her guest article for iTWire, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, delves into the transformative role of personalisation within retail technology infrastructures. She emphasizes that personalisation, powered by artificial intelligence, has evolved from a customer engagement tool to a significant driver of business profitability.

Jarvis discusses how modern personalisation strategies enable retailers to deliver tailored experiences that resonate with individual customers, thereby fostering loyalty and increasing sales. She highlights the importance of structuring tech stacks to effectively manage the complexities of personalisation, ensuring seamless integration and scalability.

The article also references insights from industry leaders and recent conferences, underscoring the consensus on personalisation's impact on profitability. Jarvis notes that as personalisation technologies continue to advance, retailers must adapt their systems and strategies to stay competitive and meet evolving customer expectations.

Read the full article on iTWire.

Embracing Personalization: A Strategic Imperative for Retailers

4 min read

Embracing Personalization: A Strategic Imperative for Retailers

In her article for IT Brief Australia, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, emphasizes the critical role of...

Read More
Scaling Grocery Loyalty with Predictive AI: Insights from Eagle Eye

1 min read

Scaling Grocery Loyalty with Predictive AI: Insights from Eagle Eye

In his article for Grocery Business, Joel Percy, Director of North America at Eagle Eye, explores how predictive AI is transforming grocery loyalty...

Read More
Woolworths' AI Personalisation Strategy: Insights from Eagle Eye

2 min read

Woolworths' AI Personalisation Strategy: Insights from Eagle Eye

In his insightful article for AiThority, Zyed Jamoussi, Chief Technology Officer at Eagle Eye, explores how Woolworths is harnessing artificial...

Read More