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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

How do brands bring a personalized loyalty program to life?

Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores the latest insights on transforming loyalty program promises into real results. She dives into Forrester’s latest report, Use Personalization to Activate Loyalty Program Value, and offers actionable strategies for bridging the gap.

Read more in Techday Australia

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As the demand for "green rewards"—incentives that encourage environmentally friendly, sustainable, and healthier purchasing decisions—continues to...

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Retail Loyalty Trends for 2025: What's New?

Retail Loyalty Trends for 2025: What's New?

The future of retail loyalty is quickly evolving.Our experts at Eagle Eye dive into what retailers need to be across for 2025 to be the year to...

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Growing Value and Loyalty — Not Just Revenue —Through Subscriptions [Total Retail]

Growing Value and Loyalty — Not Just Revenue —Through Subscriptions [Total Retail]

Last month, Target unveiled its Target Circle 360 membership, an extension of its rewards program, sparking discussions on the potential of...

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