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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Al Henderson appointed Chief Partnership Officer at Eagle Eye

Al Henderson appointed Chief Partnership Officer at Eagle Eye

We are thrilled to announce that Al Henderson has transitioned into the new role of Chief Partnership Officer at Eagle Eye. Al will be overseeing our strategic OEM relationship announced in January 2025 and leading efforts to expand our growing partner base, significantly enhancing Eagle Eye's reach.

Al brings a wealth of experience in building and nurturing strategic alliances, and his leadership will be pivotal as we continue to extend our global footprint and deliver innovative solutions to our customers. His appointment builds on our momentum following yesterday's announcement of Jeff Baskin joining us as Chief Revenue Officer.

In his new role, Al and his team will focus on building out a world-class partner program, ensuring Eagle Eye remains at the forefront of delivering cutting-edge loyalty, personalized promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands worldwide.