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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Partnership with Dev Clever

Partnership with Dev Clever

We’re pleased to announce a 3-year commercial partnership agreement with Dev Clever, a leading developer of consumer engagement experiences.

Dev Clever’s gamification products offer our network partners an integrated campaign option to engage their audience in a fun and innovative way when launching campaigns through the Eagle Eye AIR platform.

Al Henderson, Chief Sales Officer, Eagle Eye said:

"We are excited to be working closely with Dev Clever and look forward to collaborating on more customer campaigns. Our complementary technology platforms make a compelling proposition for marketers who are looking for innovative ways to engage with consumers and demonstrate a ROI on their marketing budget."

Chris Jeffries, Chief Executive Officer, Dev Clever said:

"I’m personally very excited about formalising our relationship with Eagle Eye. Over the past 4 years we have delivered many hugely successful gamification campaigns for our blue-chip consumer brand customers via the Eagle Eye platform and this commercial partnership agreement will enable us to build on previous success and collaboratively offer customers the opportunity for greater reach and engagement in their consumer incentive campaigns."

About Dev Clever

Dev Clever’s Engage platform offers brands and retailers a selection of customisable instant win and skill-based games that are designed to enhance the consumer experience, through the gamification of discount vouchers, coupons and reward incentives.  These allow the consumer to be instantly gratified for their participation in a campaign by providing them the chance to win instantly and to select the location they would like to redeem their reward from. Games are both device and technology agnostic, enabling brands and retailers to reach consumers using any smart device or computer with minimal integration in to their own platforms.

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