Eagle Eye Solutions (Eagle Eye), a SaaS-based provider enabling one-to-one performance marketing, is partnering with voice app developer Voxly Digital to enable brands to create voice-activated campaigns via Amazon Alexa and Google Assistant.
A recent report, "State of Voice" by Voxly Digital, revealed that 86% of the UK public had used a voice assistant in the last 6 months. Smartphones were found to be the most popular method for using a voice assistant, with 66% using voice on them, closely followed by smart speakers.
Eagle Eye’s market-leading AIR platform enables retail and hospitality operators and brands to engage with consumers online and in venues through brand activation campaigns using promotional coupons. The Eagle Eye platform is used by Pret A Manger, Greene King, Diageo, Brewdog, Carlsberg and Bacardi to run campaigns across Eagle Eye's network of retail stores, pubs, bars and restaurants across the UK.
The partnership with Voxly Digital enables advertisers to add a voice call-to-action to their media and advertising campaigns on the Eagle Eye platform. Consumers can "talk to the brand" via Amazon Alexa or Google Assistant to retrieve promotions or branded content. The quick-fire voice interaction takes under a minute and helps drives opt-ins and sales.
Al Henderson, Chief Sales Officer of Eagle Eye Solutions, commented: "Innovation is at the heart of Eagle Eye which is why we are excited to be working with Voxly Digital as the use of voice-assistants accelerates. Using voice-assistants in marketing campaigns provides a friction-less way for brands to engage and convert consumers. This is a clever and powerful way to drive footfall across Eagle Eye’s nationwide network of retail and hospitality operators."
Ravi Lal, CEO and Founder of Voxly Digital said "Voice-assistants are no longer an emerging technology. They are firmly established as a part of everyday life for many in the UK. We’re thrilled to be partnering with Eagle Eye to help brands leverage Amazon Alexa and Google to drive brand buzz, marketing opt-in and customer conversion."
About Voxly Digital
Voxly Digital is Europe’s leading voice agency. Our mission is to build the world’s best voice experiences for Amazon Alexa and Google Assistant. We offer Voice Consulting & App Development, get your content Voice-Ready, and are experts in Voice Analytics & CRM. Our clients include dozens of global brands like Unilever, COTY, Diageo, BMW, BBC Match of the Day Magazine, Joe Wicks, Public Health England, Sony, and many others.
Learn more about Voice by downloading our reports here: https://www.voxlydigital.com/voice-stats
About Eagle Eye Solutions Group Plc
Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real-time through coupons, loyalty, apps, subscriptions and gift services.
Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation.
The company's current customer base comprises leading names in UK Grocery, Retail and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, JD Sports, Greggs, Mitchells & Butlers, Pizza Express, Southeastern Grocers in the US and in Canada, Loblaws, Shoppers Drug Mart and Esso.
Eagle Eye is headquartered in Guildford, United Kingdom and has offices in Manchester, Toronto, Canada and Melbourne, Australia.
Web – www.eagleeye.com
Twitter – @WeAreEagleEye
Eagle Eye on 26 January, 2017
