Eagle Eye and Preoday Partner to Deliver Digital Ordering & Loyalty

Eagle Eye Partners with Preoday to Combine Digital Ordering with Loyalty and Promotions

Eagle Eye, a SaaS-based provider enabling one-to-one performance marketing in real time, has announced a new partnership with Preoday, a digital ordering platform owned by QikServe. The collaboration enables hospitality operators to offer customers a seamless mobile experience—combining pre-ordering with loyalty rewards and promotional offers via Eagle Eye’s white-label mobile apps.

Unlocking a Fully Integrated Mobile Experience

Leading food and beverage businesses across the UK, Europe, and the U.S. already use Preoday's platform to open new revenue streams and strengthen customer relationships. Since its acquisition by QikServe, the platform has become channel-agnostic—supporting kiosks, tablets, websites, and mobile apps.

By integrating Preoday’s digital ordering functionality, Eagle Eye enhances its branded hospitality app to support:

• Pre-order and pre-pay before arrival
• In-venue ordering and payment
• Full integration of loyalty rewards and promotional offers

The solution will also support dark kitchens—delivery-only operations without a customer-facing storefront—helping them engage and retain customers via digital ordering, rewards, and takeaway promotions.

Serving Top Hospitality Brands

Eagle Eye already supports industry leaders such as Greene King, Mitchells & Butlers, and Greggs (also a Preoday client). This partnership brings together two complementary technologies to digitize and optimize the entire customer journey—from order to payment to personalized engagement.

"We're impressed by Eagle Eye’s reputation and experience working with major household brands," said Steve Hawkins, Director of Alliances at Preoday. "This is an exciting partnership. Together, we can enhance ordering and loyalty capabilities for thousands of hospitality businesses around the world. Our technologies naturally complement one another—digitizing the customer experience, improving engagement, and empowering operators with valuable customer data."

"Partnering with Preoday adds even more value to our industry-leading branded hospitality app and AIR platform," added Tim Mason, CEO of Eagle Eye Solutions. "Their fully integrated ordering and payment capabilities will help our clients increase sales by elevating the mobile customer experience—driving loyalty, frequency, and satisfaction."

About Preoday

Preoday, a QikServe company, is a robust digital ordering platform that helps food and retail businesses around the world open new revenue streams and improve relationships with customers. Preoday enables businesses to offer branded online and mobile ordering and payment facilities to customers purchasing food, beverages and merchandise. It provides a white-label service to businesses ranging from restaurants and cafes to corporate caterers, theatres and stadiums. Preoday works both directly with businesses and partners including resellers, technology providers and ticketing agencies.

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalized consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalized offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, already being used by leading retailers worldwide including Carrefour and Tesco.

Web - eagleeye.com