We are thrilled to share some of our proudest achievements and highlight the ways in which we have scaled better, delivered faster, and come through stronger.
In the words of Daft Punk, this year our product has worked harder, scaled better, delivered faster and come through stronger.
As we reflect on the past year, it’s clear that our team has been working harder than ever to deliver exceptional value to our customers. We are thrilled to share some of our proudest achievements and highlight the ways in which we have scaled better, delivered faster, and come through stronger.
Worked Harder: Expanding Our Global Reach and Impact
This year has been monumental for us as we onboarded 7 new enterprise customers to our Cloud-Based Basket Adjudication product including Asda, JD Sports, and Virgin in the UK, Loblaws and Shoppers Drug Mart in Canada, as well as Woolworths in Australia. The adoption of our products by these industry giants is a testament to its vital role in shaping loyalty and personalization strategies across the globe. Our product’s global applicability is now more evident than ever, and we are excited to continue this momentum.
Scaled Better: Handling More Volume and Complexity with Ease
Our product has seen incredible growth this year, adjudicating over 350 million baskets every month—a staggering 56% increase year on year. But it’s not just the volumes that have grown; the variety of transaction adjudications has also expanded. We have rolled out more than 30 new features, addressing a diverse array of challenges faced by our global customer base. From supporting various new offer types such as quest campaigns, to enabling the exchange of loyalty points for product discounts directly at the Point of Sale, we are committed to providing market-leading personalization strategies. These developments underscore our unwavering commitment to innovation and customer success.
Delivered Faster: Setting New Standards in Response Times
This year, we have significantly reduced our API response times by 46%, setting a new industry standard. We are proud to say that our average basket adjudication response time is now a mere 250ms, making us even faster than Google, which takes approximately 500ms to run a search query. This achievement is a clear demonstration of our dedication to delivering speed without compromising quality.
Come Through Stronger: Building a More Global, Robust, and Loved Product
Over the past 12 months, our product has evolved to become more global, robust, and loved by our customers. We are now in use by enterprise businesses across EMEA, NAM, and APAC, and have delivered a myriad of new features at an unprecedented speed. Our commitment to innovation and customer satisfaction has resulted in new customer case studies that showcase the tangible impact of our product.
As a further testament this, we recently ranked #7 in The Martech Weekly’s 100 most innovative martech companies in the world!
Looking Ahead: A Future Focused on Innovation and Excellence
As we step into the new year, our focus remains on continuing to innovate our technology and platform, with the aim of making it even more scalable, faster, and reliable. We are committed to pushing the boundaries of what is possible, ensuring that we stay ahead of the curve and continue to provide unparalleled service to our customers. The journey ahead is exciting, and we are ready to take on new challenges, embrace opportunities, and set new standards of excellence in our industry.
As we celebrate these achievements, we are immensely proud of our team’s hard work, our customers' trust, and the exciting opportunities that lie ahead. Here’s to another year of growth, innovation, and success!
With over 15 years of experience as a Retail Marketing Leader in the loyalty industry, she has worked with some of the world’s largest retailers and FMCG brands to help them drive profitable growth by prioritising the customer in their decision-making processes. Her expertise spans loyalty program design, CRM, personalisation, data analytics and commercialisation, and the technical implementation of initiatives that bring retailers and brands closer to their customers.
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