1 min read
Tim Mason on the Future of Loyalty and Customer Engagement
Eagle Eye CEO Tim Mason shares insights with Loyalty Magazine on loyalty's evolution, emotional engagement, and technology's role in customer connection.
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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In the article "Investing in Customers or Efficiency: Which Wins Long-Term?" from Dynamic Business, industry leaders explore whether prioritizing customer experience or operational efficiency delivers better long-term results.
Jonathan Reeve, Vice President APAC at Eagle Eye, offers a practical perspective: businesses don't have to choose one over the other. Instead, he advocates for aligning both to create scalable solutions that are cost-effective, team-friendly, and elevate the customer journey.
He gives examples such as QR codes and digital receipts - small innovations that reduce operational costs while also improving the customer experience by delivering added convenience. Reeve underscores that when executed thoughtfully, investments in efficiency can actively enhance CX, rather than compromise it.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
1 min read
Eagle Eye CEO Tim Mason shares insights with Loyalty Magazine on loyalty's evolution, emotional engagement, and technology's role in customer connection.
1 min read
Discover how AI is transforming retail in Southeast Asia with expert tips from Eagle Eye Asia’s Aaron Crowe. Read more on Campaign Brief Asia!
11 min read
Eagle Eye and Neophyte AI partner to combine personalization with computer vision, enabling smarter in-store engagement and real-time customer interaction.