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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Balancing Customer Experience and Efficiency for Growth

Balancing Customer Experience and Efficiency for Growth

In the article "Investing in Customers or Efficiency: Which Wins Long-Term?" from Dynamic Business, industry leaders explore whether prioritizing customer experience or operational efficiency delivers better long-term results.

Jonathan Reeve, Vice President APAC at Eagle Eye, offers a practical perspective: businesses don't have to choose one over the other. Instead, he advocates for aligning both to create scalable solutions that are cost-effective, team-friendly, and elevate the customer journey.

He gives examples such as QR codes and digital receipts - small innovations that reduce operational costs while also improving the customer experience by delivering added convenience. Reeve underscores that when executed thoughtfully, investments in efficiency can actively enhance CX, rather than compromise it.

Read the full article on Dynamic Business.

Tim Mason on the Future of Loyalty and Customer Engagement

1 min read

Tim Mason on the Future of Loyalty and Customer Engagement

Eagle Eye CEO Tim Mason shares insights with Loyalty Magazine on loyalty's evolution, emotional engagement, and technology's role in customer connection.

Tips for Marketers in Southeast Asia to Adopt AI in Retail

1 min read

Tips for Marketers in Southeast Asia to Adopt AI in Retail

Discover how AI is transforming retail in Southeast Asia with expert tips from Eagle Eye Asia’s Aaron Crowe. Read more on Campaign Brief Asia!

Eagle Eye Partners with Neophyte AI to Enhance In-Store Engagement

11 min read

Eagle Eye Partners with Neophyte AI to Enhance In-Store Engagement

Eagle Eye and Neophyte AI partner to combine personalization with computer vision, enabling smarter in-store engagement and real-time customer interaction.