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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Balancing Customer Experience and Efficiency for Growth

Balancing Customer Experience and Efficiency for Growth

In the article "Investing in Customers or Efficiency: Which Wins Long-Term?" from Dynamic Business, industry leaders explore whether prioritizing customer experience or operational efficiency delivers better long-term results.

Jonathan Reeve, Vice President APAC at Eagle Eye, offers a practical perspective: businesses don't have to choose one over the other. Instead, he advocates for aligning both to create scalable solutions that are cost-effective, team-friendly, and elevate the customer journey.

He gives examples such as QR codes and digital receipts - small innovations that reduce operational costs while also improving the customer experience by delivering added convenience. Reeve underscores that when executed thoughtfully, investments in efficiency can actively enhance CX, rather than compromise it.

Read the full article on Dynamic Business.

Tips for Marketers in Southeast Asia to Adopt AI in Retail

1 min read

Tips for Marketers in Southeast Asia to Adopt AI in Retail

In the article "Tips for Marketers in Southeast Asia to Adopt AI in Retail: By Eagle Eye Asia's Aaron Crowe," Aaron Crowe, Regional Director of Eagle...

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Eagle Eye Unveils EagleAI to Power AI-Driven Loyalty and Promotions

10 min read

Eagle Eye Unveils EagleAI to Power AI-Driven Loyalty and Promotions

[London], January 11, 2024 – Eagle Eye, the leading SaaS business that executes loyalty, personalized promotions, and omnichannel marketing solutions...

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Eagle Eye Partners with Neophyte AI to Enhance In-Store Engagement

11 min read

Eagle Eye Partners with Neophyte AI to Enhance In-Store Engagement

Tuesday, 5 November 2024 – Eagle Eye, the leading SaaS business that executes loyalty, personalised promotions and omnichannel marketing solutions...

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