1 min read
Creating Engaging Loyalty in 2024 and Beyond
Creating Engaging Loyalty in 2024 and Beyond Loyalty isn't just about points anymore - it's about experiences that resonate. In a recent article by ...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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1 min read
Eagle Eye
on
14 November, 2023
In this interview with Loyalty Magazine, Eagle Eye CEO Tim Mason shares insights from decades of retail leadership. From launching Tesco Clubcard in the 1990s to driving innovation with Eagle Eye today, Mason explains why loyalty, personalization, and real-time digital connections are critical to retail success.
Mason emphasizes the importance of seamless omnichannel experiences powered by data. He discusses how retailers can use personalization and targeted promotions to boost customer value and retention, and why platforms like Eagle Eye AIR help brands connect the dots between insight and execution in real time.
Looking ahead, Mason predicts a continued shift toward highly personalized, real-time offers across retail channels. With consumers expecting relevance and immediacy, brands that can deliver individualized experiences will be best positioned to grow loyalty and market share.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
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1 min read
Creating Engaging Loyalty in 2024 and Beyond Loyalty isn't just about points anymore - it's about experiences that resonate. In a recent article by ...
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When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...
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In the article "The Technological Renaissance of Coalition Loyalty Programs" by Sarah Jarvis, Communications and Propositions Director at Eagle Eye,...