1 min read
The Technological Renaissance of Coalition Loyalty Programs
Explore how technology revitalizes coalition loyalty programs, enhancing personalization and customer engagement in the digital age.
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Transformed myPerks into a real-time, scalable loyalty platform, powering millions of personalized offers and faster, more flexible campaign execution.
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Delivered AI-driven personalized challenges to millions of Clubcard members, increasing engagement and proving 1:1 marketing can scale.
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Our technology helps retailers design and manage world-class loyalty programs that capture rich first-party data - and then applies built-for-retail AI to deliver 1:1 personalization at scale.
1 min read
Eagle Eye
Updated on July 30, 2025
In this interview with Loyalty Magazine, Eagle Eye CEO Tim Mason shares insights from decades of retail leadership. From launching Tesco Clubcard in the 1990s to driving innovation with Eagle Eye today, Mason explains why loyalty, personalization, and real-time digital connections are critical to retail success.
Mason emphasizes the importance of seamless omnichannel experiences powered by data. He discusses how retailers can use personalization and targeted promotions to boost customer value and retention, and why platforms like Eagle Eye AIR help brands connect the dots between insight and execution in real time.
Looking ahead, Mason predicts a continued shift toward highly personalized, real-time offers across retail channels. With consumers expecting relevance and immediacy, brands that can deliver individualized experiences will be best positioned to grow loyalty and market share.
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Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
1 min read
Explore how technology revitalizes coalition loyalty programs, enhancing personalization and customer engagement in the digital age.
1 min read
Tesco unveils AI-powered Clubcard Challenges to boost personalization, powered by Eagle Eye’s technology. Discover what’s new in Tesco’s loyalty strategy.
1 min read
Discover Eagle Eye’s expert insights on loyalty tech trends for 2025, including AI, personalization, and the future of customer engagement.