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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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1 min read

Tim Mason on the Future of Loyalty and Customer Engagement

Tim Mason on the Future of Loyalty and Customer Engagement

In this interview with Loyalty Magazine, Eagle Eye CEO Tim Mason shares insights from decades of retail leadership. From launching Tesco Clubcard in the 1990s to driving innovation with Eagle Eye today, Mason explains why loyalty, personalization, and real-time digital connections are critical to retail success.

Omnichannel, Data, and Customer Centricity

Mason emphasizes the importance of seamless omnichannel experiences powered by data. He discusses how retailers can use personalization and targeted promotions to boost customer value and retention, and why platforms like Eagle Eye AIR help brands connect the dots between insight and execution in real time.

The Future of Personalization and Real-Time Engagement

Looking ahead, Mason predicts a continued shift toward highly personalized, real-time offers across retail channels. With consumers expecting relevance and immediacy, brands that can deliver individualized experiences will be best positioned to grow loyalty and market share.

Read the full interview on Loyalty Magazine

Creating Engaging Loyalty in 2024 and Beyond

1 min read

Creating Engaging Loyalty in 2024 and Beyond

Creating Engaging Loyalty in 2024 and Beyond Loyalty isn't just about points anymore - it's about experiences that resonate. In a recent article by ...

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Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

2 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...

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The Technological Renaissance of Coalition Loyalty Programs

1 min read

The Technological Renaissance of Coalition Loyalty Programs

In the article "The Technological Renaissance of Coalition Loyalty Programs" by Sarah Jarvis, Communications and Propositions Director at Eagle Eye,...

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