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1 min read

Tim Mason on the Future of Loyalty and Customer Engagement

Picture of Eagle Eye Eagle Eye on 14 November, 2023

Loyalty Personalization Media Coverage Retail Loyalty Programs
Tim Mason on the Future of Loyalty and Customer Engagement

In this interview with Loyalty Magazine, Eagle Eye CEO Tim Mason shares insights from decades of retail leadership. From launching Tesco Clubcard in the 1990s to driving innovation with Eagle Eye today, Mason explains why loyalty, personalization, and real-time digital connections are critical to retail success.

Omnichannel, Data, and Customer Centricity

Mason emphasizes the importance of seamless omnichannel experiences powered by data. He discusses how retailers can use personalization and targeted promotions to boost customer value and retention, and why platforms like Eagle Eye AIR help brands connect the dots between insight and execution in real time.

The Future of Personalization and Real-Time Engagement

Looking ahead, Mason predicts a continued shift toward highly personalized, real-time offers across retail channels. With consumers expecting relevance and immediacy, brands that can deliver individualized experiences will be best positioned to grow loyalty and market share.

Read the full interview on Loyalty Magazine
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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Creating Engaging Loyalty in 2024 and Beyond

1 min read

Creating Engaging Loyalty in 2024 and Beyond

Picture of Eagle Eye Eagle Eye on 12 January, 2024

Explore how brands can evolve loyalty strategies in 2024 with personalized offers, gamification, and real-time engagement powered by advanced technology.

Loyalty Personalization Media Coverage Loyalty Programs
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Retail Loyalty Trends for 2025: What’s New and What’s Next?

1 min read

Retail Loyalty Trends for 2025: What’s New and What’s Next?

Picture of Eagle Eye Eagle Eye on 6 January, 2025

Explore the latest trends shaping retail loyalty in 2025, from AI and gamification to evolving customer expectations and next-gen engagement strategies.

Loyalty Technology Personalization Media Coverage Retail AI Loyalty Programs
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Why Gamification Works in Retail Loyalty Marketing

1 min read

Why Gamification Works in Retail Loyalty Marketing

Picture of Eagle Eye Eagle Eye on 23 January, 2025

Jonathan Reeve explains how gamification taps psychology to drive loyalty, engagement, and retention in modern retail strategies.

Loyalty Promotions Personalization Media Coverage Retail Loyalty Programs
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