Staples Revamps Loyalty Program With Eagle Eye Technology

Staples Launches Personalized Loyalty Program: Easy Rewards

Staples has reimagined its customer loyalty strategy with the launch of Easy Rewards, a new points-based program designed to deliver a more personalized and rewarding experience. Announced earlier this year, the revamped program allows shoppers to earn and redeem points on qualifying purchases, while receiving exclusive perks based on their individual shopping habits.

Rewarding Customer Loyalty With More Personalization

Customers earn reward points by purchasing qualifying items, recycling used products, and using other Staples services. Easy Rewards also provides access to special savings events and members-only promotions. Shoppers receive double points when buying from their three most frequently purchased product categories, and can track points via Staples' website or mobile app.

"Staples has a long history of looking for ways to make our customers' lives easier. So, when they asked us for a different kind of loyalty program, we listened."

– Ory Adler, Vice President of Digital and Loyalty, Staples

Leap Day Promotions Drive Excitement

To mark the program's launch, Staples ran a special Leap Day promotion on February 29. Customers earned 29x points on select products - including laptops, printers, luggage, and Apple devices - with a minimum spend of $29. The retailer also offered 29,000 free passport photos in stores across the U.S.

Joining the Loyalty Movement

Staples is part of a growing trend among retailers investing in deeper, more tailored loyalty experiences. Over the past year, brands like Victoria's Secret, Under Armour, Kith, and Barnes & Noble have also revamped their loyalty programs, offering members exclusive merchandise, early access to product launches, and tiered rewards systems.

Additional Enhancements to Customer Experience

Beyond loyalty, Staples continues to improve its overall customer experience. In July, it introduced three new paid tech support plans for issues like device damage, identity theft, and software malfunctions. The company also expanded Amazon return capabilities to all physical locations, making in-store visits more convenient and value-packed for shoppers.

Read the full article on Retail Dive