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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Martech and adtech leaders call on fostering inclusivity on IWD 2025

1 min read

Eagle Eye's Caitlin Stephens on Fostering Inclusivity in Tech

Caitlin Stephens of Eagle Eye shares strategies for promoting gender inclusivity in tech, emphasizing supportive cultures and equitable policies.

Ecommerce Mobile Website Shop On Screen

1 min read

Year-Round Retail Loyalty: 3 Tools for Continuous Engagement

Discover how personalization, gamification, and AI can enhance retail loyalty programs and drive customer engagement throughout the year.

Actively Manage Loyalty Programs to Drive ROI

2 min read

Actively Manage Loyalty Programs to Drive ROI

Learn how to actively manage loyalty programs to sustain and maximize ROI through continuous measurement, personalization, and innovation.

The Evolution from Monolithic to Microservices Architecture

4 min read

The Evolution from Monolithic to Microservices Architecture

Discover how transitioning from monolithic to microservices architecture can enhance scalability, flexibility, and innovation in your business.

International Loyalty Awards Finalist 2025

1 min read

Eagle Eye Customers Shortlisted for 2025 International Loyalty Awards

Several of our customers have been shortlisted for the 2025 International Loyalty Awards, recognizing their exceptional loyalty programs and initiatives.

How to find the perfect business partner for big growth

1 min read

Strategic Partnerships: Jonathan Reeve on Finding the Right Fit

Jonathan Reeve shares how businesses can identify strategic partnerships that deliver mutual value and drive growth in today’s competitive market.

Key Strategies to Maximise Loyalty ROI: A Customer-First, Data-Driven Approach

4 min read

Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach

Maximize Loyalty ROI with strategies including member pricing, data-driven decisions, and strategic partnerships. Learn how to elevate your loyalty program

Eagle Eye announces new agreement with SAP

1 min read

Eagle Eye Announces Strategic Agreement with SAP

Eagle Eye signs new agreement with SAP to help retailers scale loyalty and personalization through seamless integration and cloud-native technology.

A dynamic scene at a busy trade fair with blurred figures of people networking and interacting around modern exhibition booths

1 min read

Building Loyalty That Lasts Beyond the Holiday Rush

Sarah Jarvis shares loyalty strategies retailers can use to sustain customer engagement and retention long after the holiday season ends.

The Psychology Behind Gamification in Retail Marketing

1 min read

Why Gamification Works in Retail Loyalty Marketing

Jonathan Reeve explains how gamification taps psychology to drive loyalty, engagement, and retention in modern retail strategies.