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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Retail Systems Awards 2025 Shortlisted

1 min read

Eagle Eye Shortlisted for Multiple 2025 Retail Systems Awards

Eagle Eye and clients JD Sports, Tesco, and Morrisons shortlisted in three categories at the 2025 Retail Systems Awards.

The Technological Renaissance of Coalition Loyalty Programs

1 min read

The Technological Renaissance of Coalition Loyalty Programs

Explore how technology revitalizes coalition loyalty programs, enhancing personalization and customer engagement in the digital age.

Retail Loyalty's Future: From Personalization to Value Creation

1 min read

Retail Loyalty's Future: From Personalization to Value Creation

Sarah Jarvis of Eagle Eye explores how AI and personalization are reshaping retail loyalty programs to deliver meaningful value to customers.

Tips for Marketers in Southeast Asia to Adopt AI in Retail article image

1 min read

Tips for Marketers in Southeast Asia to Adopt AI in Retail

Discover how AI is transforming retail in Southeast Asia with expert tips from Eagle Eye Asia’s Aaron Crowe. Read more on Campaign Brief Asia!

Martech and adtech leaders call on fostering inclusivity on IWD 2025

1 min read

Eagle Eye's Caitlin Stephens on Fostering Inclusivity in Tech

Caitlin Stephens of Eagle Eye shares strategies for promoting gender inclusivity in tech, emphasizing supportive cultures and equitable policies.

Ecommerce Mobile Website Shop On Screen

1 min read

Year-Round Retail Loyalty: 3 Tools for Continuous Engagement

Discover how personalization, gamification, and AI can enhance retail loyalty programs and drive customer engagement throughout the year.

Actively Manage Loyalty Programs to Drive ROI

2 min read

Actively Manage Loyalty Programs to Drive ROI

Learn how to actively manage loyalty programs to sustain and maximize ROI through continuous measurement, personalization, and innovation.

The Evolution from Monolithic to Microservices Architecture

4 min read

The Evolution from Monolithic to Microservices Architecture

Discover how transitioning from monolithic to microservices architecture can enhance scalability, flexibility, and innovation in your business.

International Loyalty Awards Finalist 2025

1 min read

Eagle Eye Customers Shortlisted for 2025 International Loyalty Awards

Several of our customers have been shortlisted for the 2025 International Loyalty Awards, recognizing their exceptional loyalty programs and initiatives.

How to find the perfect business partner for big growth

1 min read

Strategic Partnerships: Jonathan Reeve on Finding the Right Fit

Jonathan Reeve shares how businesses can identify strategic partnerships that deliver mutual value and drive growth in today’s competitive market.