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Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Embracing the Timeless Wisdom of the Golden Rule

4 min read

Blog #1: Embracing the Timeless Wisdom of the Golden Rule

Introduction Welcome to the Golden Rule, an occasional series of blogs, vlogs, and articles by Tim Mason and Sarah Jarvis on the subject of "The Golden Rule." We mentioned the Golden Rule four times in our recently published book, Omnichannel Retail

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Retail and technology

3 min read

How to use Customer Data to Boost Sales and Enhance Shopping Experiences

In today's retail landscape, data reigns supreme. It's not just about what you sell but who you sell it to. One of the most critical lessons I've...

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artistic heart symbolizing customer loyalty

2 min read

Creating Engaging Loyalty in 2024 and Beyond

In the world of retail, customer loyalty is the holy grail. Companies the world over strive to establish and maintain a strong customer base that not...

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Harder, Better, Faster, Stronger

2 min read

Celebrating a Year of Unprecedented Growth and Innovation: Harder, Better, Faster, Stronger

We are thrilled to share some of our proudest achievements and highlight the ways in which we have scaled better, delivered faster, and come through...

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Loyalty card

2 min read

The Fundamentals of Loyalty Marketing: Building a Strong Customer Engagement Proposition

In today's business landscape, loyalty marketing remains a vital strategy for understanding customers and enhancing their individual experiences. In...

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Purple blocks

4 min read

Unlocking the Power of Composable Tech for Omnichannel Personalization

As the world of retail continues to become more and more competitive and with consumers desperately seeking value in the face of inflation,...

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Liberty department store, London UK

3 min read

The Beauty of Liberty London's Subscription Programme: My Journey

Liberty, the iconic high-end department store nestled on Regent Street, has stood as a London landmark since the late 1800s. With its six-floor...

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5 min read

DIAL Turns 30 This Year: Happy Birthday!

As it approaches its 30th birthday, the DIAL model remains the powerful engine to deliver personalization to drive sales growth and customer lifetime...

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4 min read

A Better, Simpler & More Effective Way to Accelerate Customer Loyalty by Utilising MACH Architecture

In our previous post, Meet MACH: The Principle of Eagle Eye's Technology Approach, we examined the nature of MACH architecture, its benefits, and how...

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4 min read

Meet MACH: The Principle of Eagle Eye’s Technology Approach

How MACH principles enable us to deliver more effective and valuable solutions to our clients.

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