1 min read
How Subscription Loyalty Programs Are Boosting Retention
Why Subscription-Based Loyalty Is on the Rise Loyalty programs are evolving—and subscription-based models are taking the spotlight. As highlighted...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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As shoppers increasingly seek out brands that align with their values, sustainability is fast becoming a competitive differentiator. In a new article for Canadian Grocer, Joel Percy, Regional Director at Eagle Eye, explores how green loyalty strategies are reshaping customer relationships and retention models.
Joel explains that environmental concerns are influencing where and how people shop. Loyalty programs that reward sustainable behaviors—like reusable packaging or eco-friendly purchases—can create deeper emotional loyalty.
Retailers that lead with purpose, not just price, are seeing stronger connections with their customers. Incorporating ESG-friendly perks into loyalty schemes is becoming a smart brand move, not just a nice-to-have.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
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Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
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1 min read
Why Subscription-Based Loyalty Is on the Rise Loyalty programs are evolving—and subscription-based models are taking the spotlight. As highlighted...
1 min read
Introduction In the article "The Hidden Gold in Sustainable Rewards Programs", industry experts highlight how environmentally conscious loyalty...
1 min read
Avoiding the Holiday Loyalty Trap In her latest article for CXM World, Sarah Jarvis, Propositions Director at Eagle Eye, explores why brands must...