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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Why Sustainability Is the New Loyalty Strategy for Retailers

Why Sustainability Is the New Loyalty Strategy for Retailers

Retail Loyalty Gets a Green Makeover

As shoppers increasingly seek out brands that align with their values, sustainability is fast becoming a competitive differentiator. In a new article for Canadian Grocer, Joel Percy, Regional Director at Eagle Eye, explores how green loyalty strategies are reshaping customer relationships and retention models.

Why Sustainability Matters to Modern Shoppers

Joel explains that environmental concerns are influencing where and how people shop. Loyalty programs that reward sustainable behaviors—like reusable packaging or eco-friendly purchases—can create deeper emotional loyalty.

How Retailers Can Stand Out

Retailers that lead with purpose, not just price, are seeing stronger connections with their customers. Incorporating ESG-friendly perks into loyalty schemes is becoming a smart brand move, not just a nice-to-have.

How Subscription Loyalty Programs Are Boosting Retention

1 min read

How Subscription Loyalty Programs Are Boosting Retention

Why Subscription-Based Loyalty Is on the Rise Loyalty programs are evolving—and subscription-based models are taking the spotlight. As highlighted...

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The Hidden Gold in Sustainable Rewards Programs

1 min read

The Hidden Gold in Sustainable Rewards Programs

Introduction In the article "The Hidden Gold in Sustainable Rewards Programs", industry experts highlight how environmentally conscious loyalty...

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Building Loyalty That Lasts Beyond the Holiday Rush

1 min read

Building Loyalty That Lasts Beyond the Holiday Rush

Avoiding the Holiday Loyalty Trap In her latest article for CXM World, Sarah Jarvis, Propositions Director at Eagle Eye, explores why brands must...

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