Why Sustainability Is the New Loyalty Strategy for Retailers

Retail Loyalty Gets a Green Makeover

As shoppers increasingly seek out brands that align with their values, sustainability is fast becoming a competitive differentiator. In a new article for Canadian Grocer, Joel Percy, Regional Director at Eagle Eye, explores how green loyalty strategies are reshaping customer relationships and retention models.

Why Sustainability Matters to Modern Shoppers

Joel explains that environmental concerns are influencing where and how people shop. Loyalty programs that reward sustainable behaviors—like reusable packaging or eco-friendly purchases—can create deeper emotional loyalty.

How Retailers Can Stand Out

Retailers that lead with purpose, not just price, are seeing stronger connections with their customers. Incorporating ESG-friendly perks into loyalty schemes is becoming a smart brand move, not just a nice-to-have.