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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Why Sustainability Is the New Loyalty Strategy for Retailers

Picture of Eagle Eye Eagle Eye on 20 January, 2025

Loyalty Personalization Media Coverage Retail ROI Loyalty Programs
Why Sustainability Is the New Loyalty Strategy for Retailers

Retail Loyalty Gets a Green Makeover

As shoppers increasingly seek out brands that align with their values, sustainability is fast becoming a competitive differentiator. In a new article for Canadian Grocer, Joel Percy, Regional Director at Eagle Eye, explores how green loyalty strategies are reshaping customer relationships and retention models.

Why Sustainability Matters to Modern Shoppers

Joel explains that environmental concerns are influencing where and how people shop. Loyalty programs that reward sustainable behaviors—like reusable packaging or eco-friendly purchases—can create deeper emotional loyalty.

How Retailers Can Stand Out

Retailers that lead with purpose, not just price, are seeing stronger connections with their customers. Incorporating ESG-friendly perks into loyalty schemes is becoming a smart brand move, not just a nice-to-have.
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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

How Subscription Loyalty Programs Are Boosting Retention

1 min read

How Subscription Loyalty Programs Are Boosting Retention

Picture of Eagle Eye Eagle Eye on 10 May, 2024

Subscription-based loyalty programs are growing fast—learn how brands can use recurring benefits to improve retention, customer value, & brand engagement.

Loyalty Subscriptions Media Coverage Retail ROI Loyalty Programs
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The Hidden Gold in Sustainable Rewards Programs

1 min read

The Hidden Gold in Sustainable Rewards Programs

Picture of Eagle Eye Eagle Eye on 6 January, 2025

Sustainable loyalty programs are helping retailers unlock long-term value by aligning rewards with customers’ values and environmental expectations.

Loyalty Personalization Retail ROI Loyalty Programs
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Building Loyalty That Lasts Beyond the Holiday Rush

1 min read

Building Loyalty That Lasts Beyond the Holiday Rush

Picture of Eagle Eye Eagle Eye on 24 January, 2025

Sarah Jarvis shares loyalty strategies retailers can use to sustain customer engagement and retention long after the holiday season ends.

Loyalty Personalization Media Coverage Retail Loyalty Programs
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