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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

FMCG Omnichannel Trends for 2025

1 min read

What FMCG Brands Must Prioritize for Omnichannel Success in 2025

Discover how FMCG brands can thrive in 2025 by mastering omnichannel strategies, data integration, and digital agility.

Four Top Women in Tech Reveal AI, Retail and Customer Data Trends for 2025

1 min read

Women in Tech Share Key Retail Trends to Watch in 2025

Discover 2025’s biggest retail tech trends as leading women in tech, including Eagle Eye’s Sarah Jarvis, share their predictions.

How to Measure Loyalty ROI: A Practical Guide

3 min read

How to Measure Loyalty ROI: A Practical Guide

Learn how to measure the ROI of your loyalty program with this practical guide, covering everything from setting baselines to calculating incremental revenue.

​​Bringing Personalized Loyalty Strategies to Life

4 min read

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

​​A new Forrester report highlights strategies for effective personalized loyalty; examples and technology from global retailers show how it can be achieved.

Why Woolworths Went Big on AI Personalisation

1 min read

Inside Woolworths' AI Personalization Strategy for Retail Growth

Discover how Woolworths is using predictive AI to enhance personalization, improve customer loyalty, and drive growth across its retail operations.

Health, Wellness & Loyalty

4 min read

Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail

Health and wellness considerations influence consumers' grocery purchasing decisions; loyalty programs can tap into this demand through targeted engagement

Holiday Loyalty Trends

4 min read

Let AI Be the Gift That Keeps Giving This Holiday Season

Use AI to deliver impactful holiday loyalty campaigns. Personalize at scale and drive festive season engagement.

Scaling up grocery loyalty personalization with predictive AI

1 min read

Scaling Up Grocery Loyalty: Predictive AI & Personalization

Joel Percy shares how predictive AI is transforming loyalty in grocery, enabling retailers to scale personalization and improve customer experiences.

Loyalty ROI

2 min read

Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working

Discover the importance of measuring loyalty program ROI and how it helps build lasting customer relationships. Learn when and how to measure it effectively.

Sustainability in Consumer Retail Decision-Making

5 min read

Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making

A new study shows sustainability is key to North American consumers' purchases and loyalty, offering retailers a chance to reach eco-conscious shoppers.