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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Tesco Clubcard in store

2 min read

How Next-generation Loyalty Schemes Could Make a Difference This Christmas

Most businesses would agree that their best customers account for the lion’s share of their sales. So, it seems strange that subscriptions have only now really begun to mature.

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Bartender serving customer at coffee shop

3 min read

Why You Should Be Thinking about Offering Your Customers a Subscription Service

Unleashing the Potential of Subscriptions Pret’s in-store coffee subscription service, YourPret Barista, is an industry first, but there is no...

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Woman with smartphone in store grocery shopping

2 min read

Understanding the Rise of the Digital Coupon in Grocery

We are all aware of how much COVID-19 has changed the landscape for businesses globally. While some have been shuttered for months, others have had...

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Augmented reality in retail store

4 min read

Is there Power in Personalization? Part 3

Machine Learning Growing in popularity over the last few years, artificial intelligence (AI) and machine learning platforms are becoming...

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Marketing Data management platform and Omnichannel concept image

4 min read

Is there Power in Personalisation? Part 2

Following my last blog, which discussed the importance of personalization, I explore what tools marketers need for success, along with benchmarks and...

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Omnichannel marketing on mobile app for supermarket shopping

4 min read

Is there Power in Personalisation? Part 1

A few years ago, personalization emerged as a buzzword for marketers everywhere, and in 2015, 94% agreed it was a crucial factor in the success of...

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Johnathan Reeve and a retailer

2 min read

Established Retailers vs. Digital Natives

The Challenge The challenge for traditional retailers is this: can the likes of Walmart, Coles and Woolworths master new digital skills faster than...

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Woman receiving package from delivery man

2 min read

Customers Don't Want Your Product or What It Does

The Digital Disruption Debate Whether Amazon, Uber or Alibaba, there's a lot written about these digital-only players and the impact they're having...

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