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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Evolving Coalition Loyalty Programs

2 min read

Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships

Discover how evolving coalition loyalty programs are leveraging strategic partnerships to enhance customer experience and foster long-term loyalty.

Loyalty members getting excited about third-party redemption options

2 min read

Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Discover the power of third-party redemption in loyalty programs, exploring its benefits, challenges, and real-world success stories.

Eagle Eye joins the MACH Alliance

1 min read

Eagle Eye Earns MACH Alliance Certification for API-First Innovation

Eagle Eye earns MACH Alliance certification, proving its commitment to API-first, cloud-native, headless architecture for retail tech innovation.

The Power of One More with Loyalty and Promotions

4 min read

The Power of One More with Loyalty and Promotions

Discover how leveraging loyalty & promotions can drive incremental 'one more' actions, boosting customer engagement, visits, and sales across your business

DALL-E - A group of loyalty professionals showing mild confusion

1 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

Explore the pros and cons of integrated vs specialist loyalty platforms, and find the best solution for your business to drive customer engagement & growth

The Four Tech Pillars of Lifecycle Marketing

4 min read

The Four Tech Pillars of Lifecycle Marketing

Discover the four essential tech pillars of lifecycle marketing and how they can revolutionize customer experience and value exchange for your business.

Build vs. Buy

5 min read

Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

Discover how deploying Eagle Eye AIR can significantly reduce your total cost of ownership compared to building an in-house solution.

Real-Time in Loyalty Programs

2 min read

Understanding the Shift Towards Real-Time in Loyalty Programs

Understanding the shift towards real-time in loyalty programs: Learn the importance and benefits of real-time issuance and redemption of offers.

The Golden Rule blog series

4 min read

Blog #5: Applying the Golden Rule in Business: Lessons from Team of Teams by General Stanley McChrystal

Learn how leading with empathy and fairness builds stronger relationships with both customers and employees.

Experts weigh in on Google's cookie debate - Tech Wire Asia

1 min read

Experts Discuss the Impact of Google’s Cookie Phase-Out

Google's cookie changes are reshaping marketing. Experts from Eagle Eye and others weigh in on what the shift means for personalization and ad targeting.