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AIR
Acquire. Interact. Retain.
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals

2 min read

Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals

Protect your business from loyalty and promotions fraud with Eagle Eye AIRs advanced security features. Safeguard your brand reputation and customer trust.

One to one personalization

5 min read

Delivering 1:1 Personalization with a Best of Breed SaaS

Discover why personalization is crucial for customer loyalty and growth. Learn how Eagle Eye AIR can accelerate your journey to 1:1 marketing today!

Cheat code Loyalty Schemes

4 min read

Loyalty Schemes - a Cheat Code in the New Value Equation

Discover how loyalty programs can elevate customer experiences, offer rewards, save time and money, and promote social good.

MarTech stack

4 min read

How (and Why) You Should 'MACH-up' Your MarTech Stack

Learn to 'MACH-up' your MarTech stack using MACH principles and a customer journey focus. Strategically buy MarTech solutions for long-term success.

Eagle Eye named a Major Player in IDC MarketScape

1 min read

Eagle Eye Named Major Player in 2024 IDC MarketScape for Loyalty

Eagle Eye has been recognized as a Major Player in the 2024 IDC MarketScape for Retail Loyalty Software Providers, reflecting innovation and leadership.

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2 min read

Leveraging Points Expiry Rules in Your Loyalty Strategy

Discover how leveraging points expiry rules can enhance your loyalty strategy and increase customer engagement through tailored expiration timelines.

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3 min read

Innovation: The Driving Force Behind Eagle Eye's Success

Eagle Eye drives success with customer-centric innovation and feedback-driven development. Join us in shaping the future of loyalty and personalization.

Retail Systems Awards 2024 Winners

1 min read

Eagle Eye Wins Omnichannel Technology Vendor of the Year

Eagle Eye recognized for excellence in omnichannel loyalty, personalization, and retail tech at the 2025 Omnichannel Technology Awards.

Close-up of Python code on a computer screen

9 min read

What Makes a Good Code Review?

Learn key principles for effective code reviews to enhance software quality & collaboration. Discover tips for authors & reviewers to optimize the process.

Integration

3 min read

A Beginner's Guide to Integrating CDPs with Loyalty Platforms

Learn how to seamlessly integrate Customer Data Platforms with loyalty platforms in this beginner's guide.