Built to partner at scale

Working with technology, solution, and integration partners to help retailers deliver smarter loyalty and personalization.

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Explore how we work with partners to build, integrate, and scale loyalty and personalization for retailers.

We're the personalization people.

Our technology helps retailers design and manage world-class loyalty programs that capture rich first-party data - and then applies built-for-retail AI to deliver 1:1 personalization at scale.

Insights & Updates from Eagle Eye

Explore our latest blogs, news articles, media coverage, and industry recognition - insights that shape the future of loyalty, personalization, and digital promotions.

1 min read

How Subscription Loyalty Programs Are Boosting Retention

Subscription-based loyalty programs are growing fast—learn how brands can use recurring benefits to improve retention, customer value, & brand engagement.

Personalised Marketing

2 min read

A Decade of Dedication: How We Crafted the World's Best Personalized Marketing Platform

Crafting a decade-long legacy of problem-solving and agile growth, our personalized marketing platform has evolved to empower businesses worldwide.

Crowd of loyal fans raising hands in unison, symbolizing customer loyalty and collective brand engagement

1 min read

How Loyalty Programs Are Evolving in an Always-On World

Loyalty programs are evolving fast. Discover how brands are adapting to always-on consumers with data, digital channels, and personalized engagement.

Businessman using smartphone in front of AI graphic, representing artificial intelligence in personalized retail offers

1 min read

AI Brings Retailers Closer to the Holy Grail of Offer Personalization

AI could help retailers deliver the holy grail of offers—real-time, one-to-one personalization—transforming customer engagement and loyalty outcomes.

1 min read

Tesco Uses AI to Gamify Clubcard Challenges and Boost Loyalty

Tesco taps into AI and gamification to enhance Clubcard Challenges, aiming to drive deeper engagement, personalization, and customer loyalty at scale.

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1 min read

How Subscriptions Are Driving Loyalty and Long-Term Value in Retail

Discover how retail subscription models drive loyalty, personalization, and lifetime value—moving beyond revenue to build deeper customer relationships.

Shopping trolley/cart

4 min read

Transforming the Grocery Loyalty & Shopping Experience with Artificial Intelligence

Discover how AI leverages data for 1-to-1 personalization, optimizing inventory, and creating unique grocer loyalty programs to enhance shopper satisfaction.

The Grocer

1 min read

Tesco Clubcard Challenges Offer Up to £50 in Loyalty Points

Tesco’s latest Clubcard Challenges campaign offers customers up to £50 in loyalty points, further personalizing rewards and boosting program engagement.

Tesco Clubcard points

1 min read

Tesco Launches New AI-Powered Clubcard Challenges

Tesco unveils AI-powered Clubcard Challenges to boost personalization, powered by Eagle Eye’s technology. Discover what’s new in Tesco’s loyalty strategy.

Tesco supermarket sign atop a store exterior

2 min read

Tesco Selects Eagle Eye to Power New Clubcard Challenges

Tesco partners with Eagle Eye to launch Clubcard Challenges - gamified, personalized promotions designed to drive deeper customer engagement and loyalty.

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3 min read

A Retrospective Perspective

Looking back to move forward: how past loyalty innovations inform the future of retail engagement and digital promotions.

MarketScale

1 min read

Personalized Shopping Is the Future of Retail

Experts explore how personalization, data, and AI are shaping the future of retail, creating tailored experiences that better meet evolving customer needs.