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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

MarTech stack

4 min read

How (and Why) You Should 'MACH-up' Your MarTech Stack

Learn to 'MACH-up' your MarTech stack using MACH principles and a customer journey focus. Strategically buy MarTech solutions for long-term success.

Eagle Eye named a Major Player in IDC MarketScape

1 min read

Eagle Eye Named Major Player in 2024 IDC MarketScape for Loyalty

Eagle Eye has been recognized as a Major Player in the 2024 IDC MarketScape for Retail Loyalty Software Providers, reflecting innovation and leadership.

Hourglass with violet sand measuring time against white background

2 min read

Leveraging Points Expiry Rules in Your Loyalty Strategy

Discover how leveraging points expiry rules can enhance your loyalty strategy and increase customer engagement through tailored expiration timelines.

Man standing in front of steel wool photography

3 min read

Innovation: The Driving Force Behind Eagle Eye's Success

Eagle Eye drives success with customer-centric innovation and feedback-driven development. Join us in shaping the future of loyalty and personalization.

Retail Systems Awards 2024 Winners

1 min read

Eagle Eye Wins Omnichannel Technology Vendor of the Year

Eagle Eye recognized for excellence in omnichannel loyalty, personalization, and retail tech at the 2025 Omnichannel Technology Awards.

Close-up of Python code on a computer screen

9 min read

What Makes a Good Code Review?

Learn key principles for effective code reviews to enhance software quality & collaboration. Discover tips for authors & reviewers to optimize the process.

Integration

3 min read

A Beginner's Guide to Integrating CDPs with Loyalty Platforms

Learn how to seamlessly integrate Customer Data Platforms with loyalty platforms in this beginner's guide.

The Golden Rule blog series by Tim Mason and Sarah Jarvis

4 min read

Blog #4: Making Every Day Your Masterpiece

Explore the transformative power of making every day your masterpiece with practical life skills and behaviors. Join the #GoldenRule revolution.

RetailWorld magazine - May 2024

1 min read

How AI Is Revolutionizing the Future of Retail

AI is transforming retail with real-time personalization, predictive insights, and smarter decisions that improve loyalty, customer experience, and ROI.

Customer Data Platform (CDP)

2 min read

Elevating Personalized Experiences with CDPs and Loyalty Platforms

Discover how integrating Customer Data Platforms and loyalty platforms elevates personalized customer experiences with real-time rewards & engagements.