4 min read
How AI Is Revolutionising Loyalty Programs with Personalization
Discover how AI is revolutionizing loyalty programs by enabling hyper-personalized experiences, deeper engagement, and real-time campaign optimization.
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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In the article "The Business Case for AI in Customer Loyalty Programs" on CustomerThink, Cédric Chéreau, Managing Director at EagleAI (part of Eagle Eye), outlines how artificial intelligence delivers measurable returns for loyalty initiatives.
Chéreau explains that AI elevates several critical aspects of loyalty programs:
He emphasizes that implementing AI isn’t just about tech—it requires organizational readiness, data capability, and clear performance metrics. With AI, businesses can transform loyalty programs from cost centers into profit centers, making ROI visible to stakeholders.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
4 min read
Discover how AI is revolutionizing loyalty programs by enabling hyper-personalized experiences, deeper engagement, and real-time campaign optimization.
1 min read
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