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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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The Business Case for AI in Loyalty Programs

The Business Case for AI in Loyalty Programs

In the article "The Business Case for AI in Customer Loyalty Programs" on CustomerThink, Cédric Chéreau, Managing Director at EagleAI (part of Eagle Eye), outlines how artificial intelligence delivers measurable returns for loyalty initiatives.

Chéreau explains that AI elevates several critical aspects of loyalty programs:

  1. Predictive Engagement – AI-driven models identify at-risk customers and tailor incentives to encourage repeat behavior.
  2. Operational Efficiency – Automation reduces manual effort in campaign design, execution, and adjudication.
  3. Scalable Personalization – AI enables 1:1 offers using dynamic segmentation and real-time data, maximizing relevance and ROI.

He emphasizes that implementing AI isn’t just about tech—it requires organizational readiness, data capability, and clear performance metrics. With AI, businesses can transform loyalty programs from cost centers into profit centers, making ROI visible to stakeholders.

👉 Read the full article on CustomerThink.

How AI Is Revolutionising Loyalty Programs with Personalization

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How AI Is Revolutionising Loyalty Programs with Personalization

Discover how AI is revolutionizing loyalty programs by enabling hyper-personalized experiences, deeper engagement, and real-time campaign optimization.

Cédric Chéreau on Predictive AI's Role in Retail Innovation

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Cédric Chéreau on Predictive AI's Role in Retail Innovation

Cedric Chereau explains how predictive AI enables real-time personalization in retail, improving loyalty, engagement, and customer experience at scale.

How AI Is Powering Loyalty, Retail Media & Personalization in Grocery

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How AI Is Powering Loyalty, Retail Media & Personalization in Grocery

Explore how AI is transforming grocery loyalty, retail media, and personalization, featuring insights from Eagle Eye, Petco, Giant Eagle & Google Cloud.