The Business Case for AI in Loyalty Programs

In the article "The Business Case for AI in Customer Loyalty Programs" on CustomerThink, Cédric Chéreau, Managing Director at EagleAI (part of Eagle Eye), outlines how artificial intelligence delivers measurable returns for loyalty initiatives.

Chéreau explains that AI elevates several critical aspects of loyalty programs:

1. Predictive Engagement – AI-driven models identify at-risk customers and tailor incentives to encourage repeat behavior.
2. Operational Efficiency – Automation reduces manual effort in campaign design, execution, and adjudication.
3. Scalable Personalization – AI enables 1:1 offers using dynamic segmentation and real-time data, maximizing relevance and ROI.

He emphasizes that implementing AI isn’t just about tech—it requires organizational readiness, data capability, and clear performance metrics. With AI, businesses can transform loyalty programs from cost centers into profit centers, making ROI visible to stakeholders.

👉 Read the full article on CustomerThink.