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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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1 min read

Mastering Loyalty Marketing: 2025 Expert Strategies​

Mastering Loyalty Marketing: 2025 Expert Strategies

 

In the article "Mastering Loyalty Marketing: Experts Reveal Tips for 2025 Success" published by Campaign Brief, industry leaders—including Eagle Eye's Caitlin Stephens—share their insights on building effective loyalty strategies as customer acquisition costs rise and expectations evolve.

Caitlin Stephens, Head of HR and L&D at Eagle Eye, emphasizes the human side of loyalty: the importance of embedding inclusive, values-driven cultures that support strong customer and employee relationships. Stephens notes that loyalty doesn't begin and end with customers—it starts internally, with empowered teams and a company culture designed to reflect the very values loyalty programs aim to promote externally.

Also featured in the article is Matthew Zimmerman, Head of Loyalty at ALH Hotels, who highlights the importance of having a clear, phased loyalty vision. He recommends using AI-driven tools that can forecast campaign outcomes and automate personalized content, enabling quicker execution aligned to KPIs.

Utadi Murphy, Executive Manager at Qantas, shares that as cost-of-living pressures continue, loyalty programs must offer relevant, tangible rewards and seamless user experiences to truly drive retention.

Together, these experts make the case for loyalty marketing that is both technologically advanced and rooted in authentic customer and employee value.

Read the full article on Campaign Brief.

Maximizing Loyalty ROI: Strategies for Australian Retailers

3 min read

Maximizing Loyalty ROI: Strategies for Australian Retailers

Discover how Australian retailers can maximize ROI from loyalty programs by using personalization, real-time data, and strategic supplier collaboration.

The Technological Renaissance of Coalition Loyalty Programs

1 min read

The Technological Renaissance of Coalition Loyalty Programs

Explore how technology revitalizes coalition loyalty programs, enhancing personalization and customer engagement in the digital age.

Retail Loyalty Trends for 2025: What’s New and What’s Next?

1 min read

Retail Loyalty Trends for 2025: What’s New and What’s Next?

Explore the latest trends shaping retail loyalty in 2025, from AI and gamification to evolving customer expectations and next-gen engagement strategies.