Harnessing Personalisation: Insights from Eagle Eye's Sarah Jarvis

In her guest article for iTWire, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, delves into the transformative role of personalisation within retail technology infrastructures. She emphasizes that personalisation, powered by artificial intelligence, has evolved from a customer engagement tool to a significant driver of business profitability.

Jarvis discusses how modern personalisation strategies enable retailers to deliver tailored experiences that resonate with individual customers, thereby fostering loyalty and increasing sales. She highlights the importance of structuring tech stacks to effectively manage the complexities of personalisation, ensuring seamless integration and scalability.

The article also references insights from industry leaders and recent conferences, underscoring the consensus on personalisation's impact on profitability. Jarvis notes that as personalisation technologies continue to advance, retailers must adapt their systems and strategies to stay competitive and meet evolving customer expectations.

Read the full article on iTWire.