Skip to the main content.
Platform

AIR
Acquire. Interact. Retain.
Breathe life into your customer relationships

Learn more

ASDA Rewards Logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Grocery

Loyalty members getting excited about third-party redemption options

2 min read

Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...

Read More
DALL-E - A group of loyalty professionals showing mild confusion

1 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...

Read More
Build vs. Buy

5 min read

Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

I've been on the front lines of sales for a while now, and if there’s one thing I’ve learned through countless conversations with customers, it’s...

Read More
Shopping trolley/cart

4 min read

Transforming the Grocery Loyalty & Shopping Experience with Artificial Intelligence

Imagine a supermarket that can predict what shoppers will buy before they enter the store? That’s the potential power of artificial intelligence (AI)...

Read More

5 min read

DIAL Turns 30 This Year: Happy Birthday!

As it approaches its 30th birthday, the DIAL model remains the powerful engine to deliver personalization to drive sales growth and customer lifetime...

Read More

2 min read

The Grocery Loyalty Landscape in Asia Pacific [A Survey Snapshot]

Asia-Pacific’s grocery market boasts many unique factors that set it apart from other regions worldwide. Within this distinctive landscape, the...

Read More

4 min read

The Grocery Loyalty Landscape in Canada and the United States [A Survey Snapshot]

Across Canada and the United States, the ongoing cost-of-living crisis continues to affect how consumers allocate their discretionary expenses and...

Read More
Grocery shopping

2 min read

Grocers' Data Advantage: Leveraging Shopper Data Spurs Instacart Exodus

For several years, Instacart has been an increasingly popular option for consumers wanting groceries and convenience items delivered to their...

Read More
Woolworths store front

2 min read

Woolworths' Everyday Extra Subscription — 2023's Game-Changer in Australian Retail

Woolworths Group CEO Brad Banducci recently revealed in an email to customers (31st March 2023) that over 250,000 people are now participating in the

Read More
Purple new year

4 min read

New Year, New Directions: The Top 5 Trends for Grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we see accelerating in 2022.

Read More