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Loyalty Tech Trends for 2025: Eagle Eye’s Expert Predictions
Discover Eagle Eye’s expert insights on loyalty tech trends for 2025, including AI, personalization, and the future of customer engagement.
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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Eagle Eye
on
3 June, 2025
In the article "The Intersection Between Loyalty, Personalization, Retail Media and AI" published by Supermarket News, Jeff Baskin, Chief Revenue Officer at Eagle Eye, explores how grocery retailers are reimagining growth strategies by connecting four once-separate disciplines: loyalty, personalization, retail media, and AI.
Baskin highlights the growing pressure on retailers to scale 1:1 personalization, boost campaign efficiency, and unlock new revenue streams. He explains how AI-driven technologies are enabling real-time, tailored engagements that not only increase customer satisfaction but also drive incremental spend and measurable performance at the store level.
The article also explores how CPG brands and retailers can collaborate more effectively through data sharing and personalized retail media activations—ultimately turning digital touchpoints into revenue-generating opportunities.
From dynamic offer creation to gamified challenges, Baskin outlines how predictive AI and a unified tech stack are becoming critical components for retailers looking to deliver value at every customer interaction.
Read the full article on Supermarket News
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1 min read
Discover Eagle Eye’s expert insights on loyalty tech trends for 2025, including AI, personalization, and the future of customer engagement.
1 min read
Tesco unveils AI-powered Clubcard Challenges to boost personalization, powered by Eagle Eye’s technology. Discover what’s new in Tesco’s loyalty strategy.
1 min read
Cedric Chereau of EagleAI shares how AI-driven personalization is shaping the future of retail by unlocking value, loyalty, and data-led experiences.