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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Loyalty (4)

Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals

2 min read

Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals

Coupon fraud has hit the headlines in the UK and beyond over the last couple of weeks. These events highlight the potential vulnerabilities of legacy...

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Cheat code Loyalty Schemes

4 min read

Loyalty Schemes - a Cheat Code in the New Value Equation

Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can...

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Hourglass with violet sand measuring time against white background

2 min read

Leveraging Points Expiry Rules in Your Loyalty Strategy

Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...

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Integration

3 min read

A Beginner's Guide to Integrating CDPs with Loyalty Platforms

We've already covered the value of integrating Customer Data Platforms (CDPs) with loyalty platforms in some detail, but we only acknowledged that...

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The Golden Rule blog series by Tim Mason and Sarah Jarvis

4 min read

Blog #4: Making Every Day Your Masterpiece

Making Every Day Your Masterpiece At the end of our last blog, we introduced John Wooden, the legendary UCLA Bruins basketball coach; a man who...

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Customer Data Platform (CDP)

2 min read

Elevating Personalized Experiences with CDPs and Loyalty Platforms

Building upon our previous post, let’s explore how the integration of Customer Data Platforms (CDPs) and loyalty platforms can elevate personalized...

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Customer Data Platform (CDP) feature

2 min read

Maximizing the Usage of a Loyalty Platform with a CDP

Businesses are constantly seeking ways to deepen their understanding of customers so that they can use this knowledge to deliver engaging,...

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Shopping trolley/cart

4 min read

Transforming the Grocery Loyalty & Shopping Experience with Artificial Intelligence

Imagine a supermarket that can predict what shoppers will buy before they enter the store? That’s the potential power of artificial intelligence (AI)...

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The Grocer

1 min read

Tesco Clubcard Challenges Offer Up to £50 in Loyalty Points

As featured in The Grocer, Tesco’s newest Clubcard Challenges campaign is making headlines by offering customers up to £50 in loyalty points for...

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Tesco Clubcard points

1 min read

Tesco Launches New AI-Powered Clubcard Challenges

Tesco is once again raising the bar in loyalty innovation. As shared in this official announcement, the retailer has launched a new wave of...

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