2 min read
Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals
Coupon fraud has hit the headlines in the UK and beyond over the last couple of weeks. These events highlight the potential vulnerabilities of legacy...
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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
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Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.
2 min read
Coupon fraud has hit the headlines in the UK and beyond over the last couple of weeks. These events highlight the potential vulnerabilities of legacy...
4 min read
Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can...
2 min read
Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...
3 min read
We've already covered the value of integrating Customer Data Platforms (CDPs) with loyalty platforms in some detail, but we only acknowledged that...
4 min read
Making Every Day Your Masterpiece At the end of our last blog, we introduced John Wooden, the legendary UCLA Bruins basketball coach; a man who...
2 min read
Building upon our previous post, let’s explore how the integration of Customer Data Platforms (CDPs) and loyalty platforms can elevate personalized...
2 min read
Businesses are constantly seeking ways to deepen their understanding of customers so that they can use this knowledge to deliver engaging,...
4 min read
Imagine a supermarket that can predict what shoppers will buy before they enter the store? That’s the potential power of artificial intelligence (AI)...
1 min read
As featured in The Grocer, Tesco’s newest Clubcard Challenges campaign is making headlines by offering customers up to £50 in loyalty points for...
1 min read
Tesco is once again raising the bar in loyalty innovation. As shared in this official announcement, the retailer has launched a new wave of...