How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
2 min read
Jack Bolton on 1 August, 2024
Coupon fraud has hit the headlines in the UK and beyond over the last couple of weeks. These events highlight the potential vulnerabilities of legacy...
4 min read
Billy McLintock on 18 July, 2024
Our recent survey found that 69% of consumers view 'value' as the most important factor when choosing a brand. But we all know by now that value can...
2 min read
Billy McLintock on 2 July, 2024
Introduction A key decision that businesses have to make when they decide to launch a loyalty program is how they will manage the rules around...
3 min read
Rob Shipley on 29 May, 2024
We've already covered the value of integrating Customer Data Platforms (CDPs) with loyalty platforms in some detail, but we only acknowledged that...
4 min read
Tim Mason on 28 May, 2024
Making Every Day Your Masterpiece At the end of our last blog, we introduced John Wooden, the legendary UCLA Bruins basketball coach; a man who...
2 min read
Craig Oates on 21 May, 2024
Building upon our previous post, let’s explore how the integration of Customer Data Platforms (CDPs) and loyalty platforms can elevate personalized...
2 min read
Craig Oates on 15 May, 2024
Businesses are constantly seeking ways to deepen their understanding of customers so that they can use this knowledge to deliver engaging,...
4 min read
Jean-Matthieu Schertzer on 1 May, 2024
Imagine a supermarket that can predict what shoppers will buy before they enter the store? That’s the potential power of artificial intelligence (AI)...
1 min read
Eagle Eye on 29 April, 2024
As featured in The Grocer, Tesco’s newest Clubcard Challenges campaign is making headlines by offering customers up to £50 in loyalty points for...
1 min read
Eagle Eye on 29 April, 2024
Tesco is once again raising the bar in loyalty innovation. As shared in this official announcement, the retailer has launched a new wave of...
