How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
4 min read
Rich Millington on 16 April, 2024
Serving organizations with thousands of stores, hundreds of thousands of SKUs, millions of customers, and the ambition to deliver billions of...
1 min read
Eagle Eye on 24 March, 2024
In this feature on Women Love Tech, experts explain how applying the “golden rule” in business—treating customers the way they want to be...
2 min read
Billy McLintock on 14 March, 2024
Rethinking Loyalty: Beyond Transactional Relationships You wouldn't want to have a personal relationship with someone who asked you for money every...
4 min read
Tim Mason on 5 March, 2024
In our last blog, we introduced you to the age-old concept of "The Golden Rule", which is about treating people how you'd like to be treated. It's a...
2 min read
Billy McLintock on 27 February, 2024
Ah, points – the heartbeat of most loyalty schemes. Earn them, burn them, save them, boost them, donate them, gift them, argue who gets them in a...
1 min read
Eagle Eye on 21 February, 2024
Staples Launches Personalized Loyalty Program: Easy Rewards Staples has reimagined its customer loyalty strategy with the launch of Easy Rewards, a...
2 min read
Sarah Jarvis on 12 February, 2024
In today's fast-paced business landscape, creating and maintaining customer loyalty is more crucial than ever. To achieve this, a strategic framework...
2 min read
Billy McLintock on 5 February, 2024
Navigating the Retail Landscape Amidst Economic Challenges In the challenging landscape that grocery retailers currently navigate, with soaring...
4 min read
Tim Mason on 1 February, 2024
Introduction Welcome to the Golden Rule, an occasional series of blogs, vlogs, and articles by Tim Mason and Sarah Jarvis on the subject of "The...
2 min read
Sarah Jarvis on 18 January, 2024
In the world of retail, customer loyalty is the holy grail. Companies the world over strive to establish and maintain a strong customer base that not...
