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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty (2)

The 'Secret Tech Sauce' Behind Australian Retail Media Success

1 min read

How Personalization Drives Loyalty and Retail Media Success

See how personalized experiences are reshaping loyalty strategies and fueling retail media success through relevance, engagement, and first-party data.

How Aussie retailers can maximise loyalty ROI

1 min read

Maximizing Loyalty ROI: Strategies for Australian Retailers

Discover how Australian retailers can maximize ROI from loyalty programs by using personalization, real-time data, and strategic supplier collaboration.

The Golden Rule

4 min read

Blog #3: Following the Golden Rule to place your employees at the heart of your organization

Putting employees first drives business success. Learn how Eagle Eye applies the golden rule internally and externally.

Why we need to be all-in on Personalization

1 min read

Embracing Personalization as a Retail Growth Strategy

Learn why personalization is becoming the cornerstone of retail growth, and how data, AI, and loyalty work together to drive engagement and results.

Bringing Loyalty Programs to Life: Personalisation in Practice

1 min read

Personalization in Practice: Enhancing Loyalty Programs

Explore how brands use personalization to revamp loyalty programs and boost engagement, with insights from Eagle Eye’s Sarah Jarvis.

Mastering loyalty marketing: Experts reveal tips for 2025 success

1 min read

Mastering Loyalty Marketing: 2025 Expert Strategies​

Discover expert insights from Eagle Eye and others on how AI and personalization will shape successful loyalty marketing in 2025.

How are Brands Adapting to Technological Shifts?

1 min read

Jonathan Reeve on Adapting Loyalty to Tech Shifts in APAC

Eagle Eye's Jonathan Reeve discusses how APAC brands are evolving loyalty strategies amid rapid technological advancements.

Increase customer loyalty

1 min read

How AI Is Revolutionising Loyalty Programs with Personalization

Discover how AI is revolutionizing loyalty programs by enabling hyper-personalized experiences, deeper engagement, and real-time campaign optimization.

Campaign Brief - Loyalty's Next Chapter

1 min read

AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

Explore how AI-driven loyalty programs are transforming retail in the Asia-Pacific region, according to Eagle Eye’s new regional insights and eBook.

The Technological Renaissance of Coalition Loyalty Programs

1 min read

The Technological Renaissance of Coalition Loyalty Programs

Explore how technology revitalizes coalition loyalty programs, enhancing personalization and customer engagement in the digital age.