Blog.

Personalization in Practice: Enhancing Loyalty Programs

Eagle Eye on 1 April, 2025

In her article for the Australian Loyalty Association, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores how brands are...

1 min read

Mastering Loyalty Marketing: 2025 Expert Strategies​

Eagle Eye on 31 March, 2025

In the article "Mastering Loyalty Marketing: Experts Reveal Tips for 2025 Success" published by Campaign Brief, industry leaders—including Eagle...

1 min read

Jonathan Reeve on Adapting Loyalty to Tech Shifts in APAC

Eagle Eye on 30 March, 2025

In the article "How Are Brands Adapting to Technological Shifts? Q&A with Top APAC Loyalty Leaders" published by the Australian Loyalty Association, ...

How AI Is Revolutionising Loyalty Programs with Personalization

Eagle Eye on 27 March, 2025

Artificial intelligence is rapidly changing how businesses approach customer loyalty. By using AI-powered insights, companies can now deliver...

1 min read

The Technological Renaissance of Coalition Loyalty Programs

Eagle Eye on 17 March, 2025

In the article "The Technological Renaissance of Coalition Loyalty Programs" by Sarah Jarvis, Communications and Propositions Director at Eagle Eye,...

2 min read

Actively Manage Loyalty Programs to Drive ROI

Sarah Jarvis on 24 February, 2025

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

4 min read

Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach

Sarah Jarvis on 3 February, 2025

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

2 min read

Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

Sarah Jarvis on 16 January, 2025

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co Understanding and measuring the ROI of a loyalty program is essential for any...

3 min read

How to Measure Loyalty ROI: A Practical Guide

Sarah Jarvis on 12 December, 2024

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

4 min read

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

Eagle Eye on 4 December, 2024

Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the best practices for developing...