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Blog.

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Loyalty (2)

Bringing Loyalty Programs to Life: Personalisation in Practice

Personalization in Practice: Enhancing Loyalty Programs

In her article for the Australian Loyalty Association, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores how brands are...

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Mastering loyalty marketing: Experts reveal tips for 2025 success

1 min read

Mastering Loyalty Marketing: 2025 Expert Strategies​

In the article "Mastering Loyalty Marketing: Experts Reveal Tips for 2025 Success" published by Campaign Brief, industry leaders—including Eagle...

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How are Brands Adapting to Technological Shifts?

1 min read

Jonathan Reeve on Adapting Loyalty to Tech Shifts in APAC

In the article "How Are Brands Adapting to Technological Shifts? Q&A with Top APAC Loyalty Leaders" published by the Australian Loyalty Association, ...

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Increase customer loyalty

How AI Is Revolutionising Loyalty Programs with Personalization

Artificial intelligence is rapidly changing how businesses approach customer loyalty. By using AI-powered insights, companies can now deliver...

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The Technological Renaissance of Coalition Loyalty Programs

1 min read

The Technological Renaissance of Coalition Loyalty Programs

In the article "The Technological Renaissance of Coalition Loyalty Programs" by Sarah Jarvis, Communications and Propositions Director at Eagle Eye,...

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Actively Manage Loyalty Programs to Drive ROI

2 min read

Actively Manage Loyalty Programs to Drive ROI

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

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Key Strategies to Maximise Loyalty ROI: A Customer-First, Data-Driven Approach

4 min read

Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

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Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

2 min read

Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co Understanding and measuring the ROI of a loyalty program is essential for any...

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How to Measure Loyalty ROI: A Practical Guide

3 min read

How to Measure Loyalty ROI: A Practical Guide

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co

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​​Bringing Personalized Loyalty Strategies to Life

4 min read

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the best practices for developing...

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