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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty

Artificial intelligence and data integration concept with glowing network connections, AI icons, and digital transformation visualization.

2 min read

The Evolution of Loyalty: From Transactions to 1:1 Personalization

Discover how leading retailers use AI and data to transform loyalty programs into personalized, value-driven customer experiences.

Eagle Eye and Cognizant partnership logo on a digital technology background, symbolizing AI-powered retail loyalty and personalization collaboration.

3 min read

Eagle Eye and Cognizant Partner To Transform Retail Loyalty With Real-Time Personalization at Scale

Eagle Eye and Cognizant announce a partnership to deliver real-time AI-powered loyalty and personalization at scale for global retailers.

Gamified loyalty concept illustrated as a colorful quest board game with player tokens, rewards path, and quest flag.

2 min read

Gamification in Loyalty: How Eagle Eye Is Powering Engagement

Discover how gamification tools like Quests, Stamp Cards, and Reward Banks drive deeper loyalty, engagement, and personalization with Eagle Eye.

The Digital Brain of AI: Futuristic Innovation at Your Fingertips

1 min read

Eagle Eye Recognized as an AI Trailblazer by the Daily Mail

Eagle Eye has been named an ‘AI Trailblazer’ by the Daily Mail, recognizing our leadership in scalable AI-powered loyalty and personalization solutions.

Forrester Loyalty Platforms Landscape Q3 2025

1 min read

Eagle Eye Recognized in Loyalty Platforms Landscape 2025

Eagle Eye recognized in Forrester Loyalty Platforms Landscape 2025 for leading innovation in AI-powered personalization and MACH-based agility.

Sustainability and loyalty

4 min read

Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards

Integrating sustainability into loyalty programs can pay dividends for grocery retailers and help them meet consumer demand for eco-friendly incentives.

Senior shopaholic woman taking shopping bags

1 min read

Key Loyalty Trends Shaping the APAC Region in 2025

Explore the top loyalty trends transforming retail across APAC in 2025, from digital personalization to omnichannel engagement and regional innovation.

Are Marketers Ready for Third‑Party Loyalty Programs?

1 min read

Are You Ready for Third-Party Loyalty Program Integration?

As third-party loyalty schemes rise, retailers must prepare their tech and data strategies to enable integration, personalization, and customer value.

Grocery shopping

1 min read

UK Retailers Must Prioritize Loyalty, Personalization, & Profitability

Eagle Eye's insight highlights how UK retailers can drive loyalty and profitability by investing in personalization, data, and customer-centric strategies.

Rethinking Coalition Loyalty: Three Strategic Principles

1 min read

Strategic Principles for Coalition Loyalty Success

Explore the essential strategic principles for building successful coalition loyalty programs that create mutual value for partners, brands, and customers.