3 min read
How to Measure Loyalty ROI: A Practical Guide
Sarah Jarvis on 12 December, 2024
Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co
Loyalty
4 min read
Bringing Personalized Loyalty Strategies to Life: From Promise to Reality
Eagle Eye on 4 December, 2024
Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the best practices for developing...
4 min read
Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail
Eagle Eye on 27 November, 2024
Health and wellness claims have been a part of the grocery shopping experience since the dawn of the supermarket, but they’re now taking on a new...
4 min read
Let AI Be the Gift That Keeps Giving This Holiday Season
Eagle Eye on 26 November, 2024
At the risk of stating the obvious, the holidays are a critical time for retailers.
2 min read
Understanding Loyalty ROI: Time to Find out If Your Loyalty Program Is Working
Sarah Jarvis on 21 November, 2024
Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co
4 min read
Sustainable Loyalty: How Grocers Can Boost Revenue and Engagement with Green Rewards
Eagle Eye on 20 November, 2024
Grocery loyalty programs hold a unique and strategic position in shaping consumer behavior, offering retailers deep insights into purchasing...
5 min read
Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making
Eagle Eye on 18 November, 2024
Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...
2 min read
Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships
Jonathan Reeve on 8 October, 2024
Partner brands have long valued coalition loyalty programs for their ability to provide a holistic view of consumer behavior across multiple...
2 min read
Unlocking Loyalty: The Power and Challenges of Third-Party Redemption
Jonathan Reeve on 2 October, 2024
Back in the early 2000s, while I was at Tesco, a pivotal shift occurred when Airmiles moved from being a redemption partner of Sainsbury's Nectar to...
4 min read
The Power of One More with Loyalty and Promotions
Billy McLintock on 25 September, 2024
At Eagle Eye, we often emphasize the impact of "one more visit" and "one more item" because loyalty and promotions are powerful tools for...