Tiered Loyalty Programs

Recognize and reward your best customers by giving them more value - and more reasons to keep shopping with you.

What are tiered loyalty programs?

Tiered loyalty programs let you treat your top customers like VIPs while motivating everyone else to work their way up the value chain. We understand that value isn't always just about £/$ spend which is why we enable tier qualification based on any attribute - spend, points, visits, and more.

Tiering is a tried and tested way to deepen engagement, boost retention, and unlock long-term value from your customer base.

Choose your tiers.

Bronze, Silver, Gold? Basic & Pro? Something fun and on-brand? You decide. We're flexible.

Define the path.

We support paid or earn-based tier models where customers can move through tiers based on spend, points, visit frequency - or a combination of these and more. You set the rules which enable you to reward the customer behavior you seek. Don’t want customers to know? No problem, both overt and covert tiering is possible if you’re trying to promote mystery and exclusivity..

Set the rewards.

Higher earn rates, birthday gifts, free delivery, exclusive promotions, extended points expiry - whatever makes sense for your customer base.

Track & optimize.

Monitor performance in real-time and tweak things whenever you need to.

Real-time is
the right time.

Your customers expect rewards, entitlements, and tier updates instantly at the checkout. With API response times of just 150ms, AIR delivers seamless, real-time experiences that keep customers engaged and coming back.

Unmatched flexibility in rules and rewards.

Our platform lets you combine advanced tier management with the world’s most flexible promotions engine. Build entitlements and qualification rules using intuitive "and/or" logic - no limits, no compromises. Whether you want to do a paid or earn-based scheme. Overt or covert. 2 tiers or 20 tiers. AIR has got you covered.

Fraud prevention,
built-in.

Security is foundational. Our platform is built with fraud prevention at its core. Automatically handling refunds, voids, exchanges, and mid-fulfillment changes - ensuring your tier balances and rewards remain accurate and secure.

Support for
household accounts.

Encourage shared loyalty. With householding, members can pool progress toward tier upgrades, creating a collective experience and boosting retention across the household.

Customizable
review cycles.

Your program, your rules. Whether you prefer a fixed calendar year, rolling 12-month evaluations, or a custom grace period to encourage spend, Eagle Eye gives you the flexibility to tailor tier review periods to your business and customer needs.

Real-time is the right time.

Unmatched flexibility in rules and rewards.

Fraud prevention, built-in.

Support for household accounts.

Encourage shared loyalty. With householding, members can pool progress toward tier upgrades, creating a collective experience and boosting retention across the household.

Customizable review cycles.

Giant Eagle – Grocery

A two-tiered program spanning grocery, fuel, and pharmacy banners. Customers can unlock higher-tier benefits like boosted base earn rates and extended points expiration. Progression to the second tier is flexible - achievable via either points or visits.

Petco – Speciality Retail

A paid-tier model offering enhanced benefits and entitlements. Multiple programs which are tailored to different customer segments (e.g., by pet type), each with unique propositions and pricing structures - all seamlessly managed on the Eagle Eye platform.

PizzaExpress – Hospitality

A stamp-based loyalty program with three non-linear tiers. Each tier unlocks increasingly valuable benefits. Stamps can be earned across multiple channels, including external partners (supermarkets), at different earn rates - driving both engagement and reach.

Explore PizzaExpress' Loyalty Success