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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Data-Driven Loyalty: Supporting Shoppers Amid Rising Costs

1 min read

Data-Driven Loyalty: Supporting Shoppers Amid Rising Costs

Joel Percy of Eagle Eye explains how personalized, data-driven loyalty programs help grocers and shoppers navigate affordability challenges in 2025.

Unpacking the power of personalisation in your tech stack

1 min read

Harnessing Personalisation: Insights from Eagle Eye's Sarah Jarvis

Sarah Jarvis of Eagle Eye explores how AI-driven personalisation enhances customer loyalty and profitability in modern retail tech stacks.

Campaign Brief - Loyalty's Next Chapter

1 min read

AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

Explore how AI-driven loyalty programs are transforming retail in the Asia-Pacific region, according to Eagle Eye’s new regional insights and eBook.

Retail Systems Awards 2025 Shortlisted

1 min read

Eagle Eye Shortlisted for Multiple 2025 Retail Systems Awards

Eagle Eye and clients JD Sports, Tesco, and Morrisons shortlisted in three categories at the 2025 Retail Systems Awards.

The Technological Renaissance of Coalition Loyalty Programs

1 min read

The Technological Renaissance of Coalition Loyalty Programs

Explore how technology revitalizes coalition loyalty programs, enhancing personalization and customer engagement in the digital age.

Retail Loyalty's Future: From Personalization to Value Creation

1 min read

Retail Loyalty's Future: From Personalization to Value Creation

Sarah Jarvis of Eagle Eye explores how AI and personalization are reshaping retail loyalty programs to deliver meaningful value to customers.

Tips for Marketers in Southeast Asia to Adopt AI in Retail article image

1 min read

Tips for Marketers in Southeast Asia to Adopt AI in Retail

Discover how AI is transforming retail in Southeast Asia with expert tips from Eagle Eye Asia’s Aaron Crowe. Read more on Campaign Brief Asia!

Martech and adtech leaders call on fostering inclusivity on IWD 2025

1 min read

Eagle Eye's Caitlin Stephens on Fostering Inclusivity in Tech

Caitlin Stephens of Eagle Eye shares strategies for promoting gender inclusivity in tech, emphasizing supportive cultures and equitable policies.

Ecommerce Mobile Website Shop On Screen

1 min read

Year-Round Retail Loyalty: 3 Tools for Continuous Engagement

Discover how personalization, gamification, and AI can enhance retail loyalty programs and drive customer engagement throughout the year.

International Loyalty Awards Finalist 2025

1 min read

Eagle Eye Customers Shortlisted for 2025 International Loyalty Awards

Several of our customers have been shortlisted for the 2025 International Loyalty Awards, recognizing their exceptional loyalty programs and initiatives.