Eagle Eye

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Eagle Eye's Caitlin Stephens on Fostering Inclusivity in Tech

Eagle Eye on 5 March, 2025

In the article "Martech and Adtech Leaders Call on Fostering Inclusivity on IWD 2025" published by MARKETECH APAC, Caitlin Stephens, Head of HR at...

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Year-Round Retail Loyalty: 3 Tools for Continuous Engagement

Eagle Eye on 26 February, 2025

In her article for Total Retail, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, explores three essential tools that retailers...

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Eagle Eye Customers Shortlisted for 2025 International Loyalty Awards

Eagle Eye on 7 February, 2025

We are absolutely delighted to announce that several of our incredible customers have been shortlisted for awards at the 2025 International Loyalty...

Strategic Partnerships: Jonathan Reeve on Finding the Right Fit

Eagle Eye on 5 February, 2025

What Makes a Partnership Strategic? In a recent article for Dynamic Business, Jonathan Reeve, Vice President APAC at Eagle Eye, shares his view on...

Eagle Eye Announces Strategic Agreement with SAP

Eagle Eye on 31 January, 2025

Eagle Eye is delighted to have signed an agreement with SAP, which will see us collaborating on next-generation loyalty programs, promotional...

Building Loyalty That Lasts Beyond the Holiday Rush

Eagle Eye on 24 January, 2025

Avoiding the Holiday Loyalty Trap In her latest article for CXM World, Sarah Jarvis, Propositions Director at Eagle Eye, explores why brands must...

Why Gamification Works in Retail Loyalty Marketing

Eagle Eye on 23 January, 2025

Exploring the Psychology of Gamification In an op‑ed for B&T, Jonathan Reeve, VP of APAC at Eagle Eye, dives into how gamification strategies — like...

How to Make Personalized Loyalty a Reality in Retail

Eagle Eye on 22 January, 2025

Turning Loyalty Promises into Performance Personalized loyalty is no longer a futuristic ideal—it's a competitive necessity. In this article for IT...

Why Sustainability Is the New Loyalty Strategy for Retailers

Eagle Eye on 20 January, 2025

Retail Loyalty Gets a Green Makeover As shoppers increasingly seek out brands that align with their values, sustainability is fast becoming a...