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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Asia Pacific Loyalty Awards 2025

1 min read

Double Win! Celebrating Success at the Asia Pacific Loyalty Awards

Picture of Eagle Eye Eagle Eye on 8 May, 2025

Eagle Eye celebrates two major wins at the 2025 Asia Pacific Loyalty Awards, recognizing excellence in personalization, engagement, and loyalty innovation.

News Awards
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Business Case for AI in Loyalty Programs at Scale

1 min read

The Business Case for AI in Loyalty Programs

Picture of Eagle Eye Eagle Eye on 8 May, 2025

Learn how AI enhances loyalty program effectiveness by driving personalization, efficiency, and measurable business impact for enterprise retailers.

Media Coverage AI
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Senior shopaholic woman taking shopping bags

1 min read

Key Loyalty Trends Shaping the APAC Region in 2025

Picture of Eagle Eye Eagle Eye on 6 May, 2025

Explore the top loyalty trends transforming retail across APAC in 2025, from digital personalization to omnichannel engagement and regional innovation.

Loyalty Media Coverage Retail
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Are Marketers Ready for Third‑Party Loyalty Programs?

1 min read

Are You Ready for Third-Party Loyalty Program Integration?

Picture of Eagle Eye Eagle Eye on 2 May, 2025

As third-party loyalty schemes rise, retailers must prepare their tech and data strategies to enable integration, personalization, and customer value.

Loyalty Media Coverage
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Grocery shopping

1 min read

UK Retailers Must Prioritize Loyalty, Personalization, & Profitability

Picture of Eagle Eye Eagle Eye on 2 May, 2025

Eagle Eye's insight highlights how UK retailers can drive loyalty and profitability by investing in personalization, data, and customer-centric strategies.

Loyalty Media Coverage
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Rethinking Coalition Loyalty: Three Strategic Principles

1 min read

Strategic Principles for Coalition Loyalty Success

Picture of Eagle Eye Eagle Eye on 16 April, 2025

Explore the essential strategic principles for building successful coalition loyalty programs that create mutual value for partners, brands, and customers.

Loyalty Media Coverage
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AITech Interview with Cédric Chéreau, Managing Director at EagleAI

1 min read

Cédric Chéreau on Predictive AI's Role in Retail Innovation

Picture of Eagle Eye Eagle Eye on 15 April, 2025

Cedric Chereau explains how predictive AI enables real-time personalization in retail, improving loyalty, engagement, and customer experience at scale.

Personalization Media Coverage Retail AI
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The 'Secret Tech Sauce' Behind Australian Retail Media Success

1 min read

How Personalization Drives Loyalty and Retail Media Success

Picture of Eagle Eye Eagle Eye on 15 April, 2025

See how personalized experiences are reshaping loyalty strategies and fueling retail media success through relevance, engagement, and first-party data.

Loyalty Personalization Media Coverage
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How Aussie retailers can maximise loyalty ROI

1 min read

Maximizing Loyalty ROI: Strategies for Australian Retailers

Picture of Eagle Eye Eagle Eye on 11 April, 2025

Discover how Australian retailers can maximize ROI from loyalty programs by using personalization, real-time data, and strategic supplier collaboration.

Loyalty Media Coverage Retail
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Why we need to be all-in on Personalization

1 min read

Embracing Personalization as a Retail Growth Strategy

Picture of Eagle Eye Eagle Eye on 10 April, 2025

Learn why personalization is becoming the cornerstone of retail growth, and how data, AI, and loyalty work together to drive engagement and results.

Loyalty Personalization Media Coverage Retail
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