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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Eagle Eye Connect

1 min read

Eagle Eye Launches Connect to Accelerate Martech Integration

Eagle Eye Connect helps retailers accelerate martech integration by unifying personalization, loyalty, and CRM tools through API-first interoperability.

Best Global Loyalty Launch or Initiative at the 2025 International Loyalty Awards

1 min read

Tesco Clubcard Challenges Wins Global Loyalty Award 2025

Tesco Clubcard Challenges, powered by EagleAI, wins Best Global Loyalty Initiative at the 2025 International Loyalty Awards.

Turning Complaints Into Wins: CEO-Backed Loyalty Strategies

1 min read

Turning Customer Complaints Into Loyalty Wins: CEO Strategies

Discover how Eagle Eye's CEO uses customer complaints as a growth tool—turning feedback into long-term loyalty through data, culture, and innovation.

Cloud adjudication

1 min read

How Cloud Adjudication Is Transforming Retail in Southeast Asia

Explore how Eagle Eye's cloud adjudication technology drives speed, flexibility, and efficiency for leading retailers across Southeast Asia.

Asia Pacific Loyalty Awards 2025

1 min read

Double Win! Celebrating Success at the Asia Pacific Loyalty Awards

Eagle Eye celebrates two major wins at the 2025 Asia Pacific Loyalty Awards, recognizing excellence in personalization, engagement, and loyalty innovation.

Business Case for AI in Loyalty Programs at Scale

1 min read

The Business Case for AI in Loyalty Programs

Learn how AI enhances loyalty program effectiveness by driving personalization, efficiency, and measurable business impact for enterprise retailers.

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1 min read

Key Loyalty Trends Shaping the APAC Region in 2025

Explore the top loyalty trends transforming retail across APAC in 2025, from digital personalization to omnichannel engagement and regional innovation.

Are Marketers Ready for Third‑Party Loyalty Programs?

1 min read

Are You Ready for Third-Party Loyalty Program Integration?

As third-party loyalty schemes rise, retailers must prepare their tech and data strategies to enable integration, personalization, and customer value.

Grocery shopping

1 min read

UK Retailers Must Prioritize Loyalty, Personalization, & Profitability

Eagle Eye's insight highlights how UK retailers can drive loyalty and profitability by investing in personalization, data, and customer-centric strategies.

Rethinking Coalition Loyalty: Three Strategic Principles

1 min read

Strategic Principles for Coalition Loyalty Success

Explore the essential strategic principles for building successful coalition loyalty programs that create mutual value for partners, brands, and customers.