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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Eagle Eye Connect

1 min read

Eagle Eye Launches Connect to Accelerate Martech Integration

London, 27th May 2025 – Eagle Eye is excited to launch Eagle Eye Connect, a new integration layer designed to make it faster and easier than ever for retailers to connect their Martech stack to the Eagle Eye AIR platform.

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Best Global Loyalty Launch or Initiative at the 2025 International Loyalty Awards

1 min read

Tesco Clubcard Challenges Wins Global Loyalty Award 2025

Tesco's Clubcard Challenges, Powered by Eagle Eye, Wins "Best Global Loyalty Launch or Initiative" at the 2025 International Loyalty Awards

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Turning Complaints Into Wins: CEO-Backed Loyalty Strategies

1 min read

Turning Customer Complaints Into Loyalty Wins: CEO Strategies

In the Dynamic Business feature "Let's Talk: How to Quickly Turn Complaints Into Customer Wins," industry leaders—including Jonathan Reeve, VP APAC...

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Cloud adjudication

1 min read

How Cloud Adjudication Is Transforming Retail in Southeast Asia

In the TechWire Asia article "The Evolution of Cloud Adjudication in Southeast Asian Markets," Aaron Crowe, Regional Director - Asia at Eagle Eye,...

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Asia Pacific Loyalty Awards 2025

1 min read

Double Win! Celebrating Success at the Asia Pacific Loyalty Awards

We are proud to announce that our work with ALH Hotels Group and Woolworths Group has been recognized with two major wins at the 2025 Asia Pacific...

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Business Case for AI in Loyalty Programs at Scale

The Business Case for AI in Loyalty Programs

In the article "The Business Case for AI in Customer Loyalty Programs" on CustomerThink, Cédric Chéreau, Managing Director at EagleAI (part of Eagle...

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Senior shopaholic woman taking shopping bags

1 min read

Key Loyalty Trends Shaping the APAC Region in 2025

In the article "Seven Loyalty Trends Reshaping the Asia-Pacific Retail Sector" published by the Australian Loyalty Association, Jonathan Reeve, Vice...

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Are Marketers Ready for Third‑Party Loyalty Programs?

Are You Ready for Third-Party Loyalty Program Integration?

In the MarTech Series article "Are Marketers Primed for Third‑Party Program Progress?", Jonathan Reeve, Vice President APAC at Eagle Eye, examines...

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Grocery shopping

1 min read

UK Retailers Must Prioritize Loyalty, Personalization, & Profitability

In the article "Making Personalization Profitable: Loyalty Lessons from Two UK Retailers" published by Canadian Grocer, Joel Percy, Regional Director...

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Rethinking Coalition Loyalty: Three Strategic Principles

Strategic Principles for Coalition Loyalty Success

In the article "Disrupting Coalition Loyalty Programs: Three Principles Brands Should Consider" on MarTech Series, Jonathan Reeve, Vice President...

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