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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Zyed Jamoussi - Chief Technology Officer

1 min read

Zyed Jamoussi Appointed Chief Technology Officer at Eagle Eye

Eagle Eye appoints Zyed Jamoussi as Chief Technology Officer to lead innovation, scalability, and the company’s enterprise-grade product roadmap.

2 min read

Eagle Eye Partners with EPAM to Accelerate Retail Digital Innovation

Eagle Eye joins forces with EPAM to drive retail digital transformation, delivering scalable loyalty and personalization solutions for global brands.

Investing in customers or efficiency: Which wins long-term?

1 min read

Balancing Customer Experience and Efficiency for Growth

Discover how aligning customer experience with operational efficiency drives long-term success, with insights from industry leaders.

Al Henderson - Chief Partnership Officer

1 min read

Al Henderson Appointed Chief Partnership Officer at Eagle Eye

Eagle Eye welcomes Al Henderson as Chief Partnership Officer to expand strategic alliances and drive growth through global partner collaboration.

Ecrebo x Eagle Eye partnership

2 min read

Eagle Eye and Ecrebo Partner to Power Omnichannel Marketing

Eagle Eye and Ecrebo join forces to deliver real-time, personalized promotions and offers at the point of sale across digital and physical retail channels.

Bringing Loyalty Programs to Life: Personalisation in Practice

1 min read

Personalization in Practice: Enhancing Loyalty Programs

Explore how brands use personalization to revamp loyalty programs and boost engagement, with insights from Eagle Eye’s Sarah Jarvis.

Jeff Baskin press release

3 min read

Eagle Eye Appoints CRO to Drive North American Expansion

Eagle Eye appoints Jeff Baskin as Chief Revenue Officer to accelerate growth and deepen market presence across North America.

Mastering loyalty marketing: Experts reveal tips for 2025 success

1 min read

Mastering Loyalty Marketing: 2025 Expert Strategies​

Discover expert insights from Eagle Eye and others on how AI and personalization will shape successful loyalty marketing in 2025.

How are Brands Adapting to Technological Shifts?

1 min read

Jonathan Reeve on Adapting Loyalty to Tech Shifts in APAC

Eagle Eye's Jonathan Reeve discusses how APAC brands are evolving loyalty strategies amid rapid technological advancements.

Increase customer loyalty

1 min read

How AI Is Revolutionising Loyalty Programs with Personalization

Discover how AI is revolutionizing loyalty programs by enabling hyper-personalized experiences, deeper engagement, and real-time campaign optimization.