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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Jeff Baskin press release

3 min read

Eagle Eye Appoints CRO to Drive North American Expansion

US-based retail technology leader joins executive team to direct sales, marketing and customer success as the company scales loyalty and AI-driven personalization solutions worldwide.

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Mastering loyalty marketing: Experts reveal tips for 2025 success

1 min read

Mastering Loyalty Marketing: 2025 Expert Strategies​

In the article "Mastering Loyalty Marketing: Experts Reveal Tips for 2025 Success" published by Campaign Brief, industry leaders—including Eagle...

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How are Brands Adapting to Technological Shifts?

1 min read

Jonathan Reeve on Adapting Loyalty to Tech Shifts in APAC

In the article "How Are Brands Adapting to Technological Shifts? Q&A with Top APAC Loyalty Leaders" published by the Australian Loyalty Association, ...

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Increase customer loyalty

How AI Is Revolutionising Loyalty Programs with Personalization

Artificial intelligence is rapidly changing how businesses approach customer loyalty. By using AI-powered insights, companies can now deliver...

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Data-Driven Loyalty: Supporting Shoppers Amid Rising Costs

1 min read

Data-Driven Loyalty: Supporting Shoppers Amid Rising Costs

In his article for Western Grocer, Joel Percy, Regional Director at Eagle Eye, discusses how grocers can leverage data-driven loyalty programs to...

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Unpacking the power of personalisation in your tech stack

Harnessing Personalisation: Insights from Eagle Eye's Sarah Jarvis

In her guest article for iTWire, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, delves into the transformative role of...

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Retail Systems Awards 2025 Shortlisted

1 min read

Eagle Eye Shortlisted for Multiple 2025 Retail Systems Awards

We're proud to announce that Eagle Eye has been shortlisted in three categories at the 2025 Retail Systems Awards, in collaboration with three of our...

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The Technological Renaissance of Coalition Loyalty Programs

1 min read

The Technological Renaissance of Coalition Loyalty Programs

In the article "The Technological Renaissance of Coalition Loyalty Programs" by Sarah Jarvis, Communications and Propositions Director at Eagle Eye,...

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Retail Loyalty's Future: From Personalization to Value Creation

1 min read

Retail Loyalty's Future: From Personalization to Value Creation

In her insightful article for The Wise Marketer, Sarah Jarvis, Communications and Propositions Director at Eagle Eye, examines the evolving landscape...

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Tips for Marketers in Southeast Asia to Adopt AI in Retail article image

1 min read

Tips for Marketers in Southeast Asia to Adopt AI in Retail

In the article "Tips for Marketers in Southeast Asia to Adopt AI in Retail: By Eagle Eye Asia's Aaron Crowe," Aaron Crowe, Regional Director of Eagle...

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