Built to partner at scale

Working with technology, solution, and integration partners to help retailers deliver smarter loyalty and personalization.

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Become a partner

Explore how we work with partners to build, integrate, and scale loyalty and personalization for retailers.

We're the personalization people.

Our technology helps retailers design and manage world-class loyalty programs that capture rich first-party data - and then applies built-for-retail AI to deliver 1:1 personalization at scale.

Eagle Eye

Eagle Eye: the AI loyalty and personalization platform delivering 1:1 experiences for 500M members weekly and trusted by global retailers.

Eagle Eye announces new agreement with SAP

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Eagle Eye Announces Strategic Agreement with SAP

Eagle Eye signs new agreement with SAP to help retailers scale loyalty and personalization through seamless integration and cloud-native technology.

The Psychology Behind Gamification in Retail Marketing

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Why Gamification Works in Retail Loyalty Marketing

Jonathan Reeve explains how gamification taps psychology to drive loyalty, engagement, and retention in modern retail strategies.

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

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How to Make Personalized Loyalty a Reality in Retail

Sarah Jarvis explores how retailers can close the gap between loyalty strategy and execution with scalable, AI-powered personalization.

Is customer loyalty going green?

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Why Sustainability Is the New Loyalty Strategy for Retailers

Joel Percy shares why green loyalty is more than a trend—it’s becoming a key driver of customer retention and brand value in the retail industry.

Experts Reveal Key Trends for Retail Media in 2025

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Retail Media Trends 2025: What Experts Say Brands Must Do Next

Explore 2025's top retail media trends, including monetization, AI-driven targeting, and personalization strategies shaping brand growth and loyalty.

CustomerThink

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From Holiday Highs to Lasting Loyalty: Strategies That Endure

Turn seasonal spikes into long-term loyalty. Explore strategies retailers can use to maintain momentum & deepen customer relationships beyond peak periods.

TMW 100 Martech Innovation Awards

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Eagle Eye Ranks #3 in 2024 Martech Innovation Awards

Eagle Eye ranks #3 in the 2024 TMW 100 Martech Innovation Awards, leading in AI-powered loyalty and personalization for retail and CPG brands.

Sustainable rewards programs

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The Hidden Gold in Sustainable Rewards Programs

Sustainable loyalty programs are helping retailers unlock long-term value by aligning rewards with customers’ values and environmental expectations.

Let's Talk Marketing: The good, the bad, and the epic

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Tim Mason on Real-Time Loyalty and Marketing That Works

Eagle Eye CEO Tim Mason shares his views on the future of real-time loyalty marketing and why relevancy and timeliness are the new standards of success.

Loyalty Programs and Tech Trends: Predictions for 2025

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Loyalty Tech Trends for 2025: Eagle Eye’s Expert Predictions

Discover Eagle Eye’s expert insights on loyalty tech trends for 2025, including AI, personalization, and the future of customer engagement.

FMCG Omnichannel Trends for 2025

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What FMCG Brands Must Prioritize for Omnichannel Success in 2025

Discover how FMCG brands can thrive in 2025 by mastering omnichannel strategies, data integration, and digital agility.

Four Top Women in Tech Reveal AI, Retail and Customer Data Trends for 2025

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Women in Tech Share Key Retail Trends to Watch in 2025

Discover 2025’s biggest retail tech trends as leading women in tech, including Eagle Eye’s Sarah Jarvis, share their predictions.