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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Loyalty Programs and Tech Trends: Predictions for 2025

1 min read

Loyalty Tech Trends for 2025: Eagle Eye’s Expert Predictions

Introduction In the article "Loyalty Programs and Tech Trends: Predictions for 2025" published by the Australian Loyalty Association, Eagle Eye is featured as a leading voice in the evolution of loyalty technology. As the loyalty landscape...

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FMCG Omnichannel Trends for 2025

What FMCG Brands Must Prioritize for Omnichannel Success in 2025

Introduction In a recent article from Econsultancy, industry leaders explore the shifting dynamics of FMCG retail heading into 2025. With consumers...

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Four Top Women in Tech Reveal AI, Retail and Customer Data Trends for 2025

Women in Tech Share Key Retail Trends to Watch in 2025

Introduction In the Women Love Tech article, influential voices in tech—including Eagle Eye’s Propositions Director, Sarah Jarvis—share their...

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​​Bringing Personalized Loyalty Strategies to Life

4 min read

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the best practices for developing...

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Why Woolworths Went Big on AI Personalisation

Inside Woolworths' AI Personalization Strategy for Retail Growth

Introduction In the AiThority article, Woolworths' strategic focus on predictive AI is spotlighted as a key driver in elevating personalization and...

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Health, Wellness & Loyalty

4 min read

Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail

Health and wellness claims have been a part of the grocery shopping experience since the dawn of the supermarket, but they’re now taking on a new...

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Holiday Loyalty Trends

4 min read

Let AI Be the Gift That Keeps Giving This Holiday Season

At the risk of stating the obvious, the holidays are a critical time for retailers.

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Scaling up grocery loyalty personalization with predictive AI

Scaling Up Grocery Loyalty: Predictive AI & Personalization

Introduction In the article published by Grocery Business, Joel Percy, Regional Director at Eagle Eye, outlines how predictive AI can unlock the...

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Sustainability in Consumer Retail Decision-Making

5 min read

Sustainable Spending: The Role of Sustainability in Consumer Retail Decision-Making

Grocery shopping, though routine, involves a broad set of considerations and choices. Consumers must weigh a range of factors, from which products to...

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Focus on Predictive AI

1 min read

How Predictive AI Is Solving Real Retail Challenges

Unlocking Retail Success with Predictive AI In the Total Retail article, Eagle Eye’s Chief AI Officer Jean-Matthieu Schertzer outlines how...

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