Featured Case Study:

Giant Eagle logo in bold red letters on a white background

See how Eagle Eye helped Giant Eagle relaunch myPerks, delivering 25M+ personalized offers monthly and boosting loyalty program ROI.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Customer Think

1 min read

Golden Rule Thinking: A New Approach to Customer Loyalty

Treating customers as you want to be treated drives loyalty. Discover how Golden Rule thinking is powering growth and stronger relationships in retail.

Eagle Eye joins the MACH Alliance

1 min read

Eagle Eye Earns MACH Alliance Certification for API-First Innovation

Eagle Eye earns MACH Alliance certification, proving its commitment to API-first, cloud-native, headless architecture for retail tech innovation.

Experts weigh in on Google's cookie debate - Tech Wire Asia

1 min read

Experts Discuss the Impact of Google’s Cookie Phase-Out

Google's cookie changes are reshaping marketing. Experts from Eagle Eye and others weigh in on what the shift means for personalization and ad targeting.

Eagle Eye named a Major Player in IDC MarketScape

1 min read

Eagle Eye Named Major Player in 2024 IDC MarketScape for Loyalty

Eagle Eye has been recognized as a Major Player in the 2024 IDC MarketScape for Retail Loyalty Software Providers, reflecting innovation and leadership.

Retail Systems Awards 2024 Winners

1 min read

Eagle Eye Wins Omnichannel Technology Vendor of the Year

Eagle Eye recognized for excellence in omnichannel loyalty, personalization, and retail tech at the 2025 Omnichannel Technology Awards.

RetailWorld magazine - May 2024

1 min read

How AI Is Revolutionizing the Future of Retail

AI is transforming retail with real-time personalization, predictive insights, and smarter decisions that improve loyalty, customer experience, and ROI.

1 min read

How Subscription Loyalty Programs Are Boosting Retention

Subscription-based loyalty programs are growing fast—learn how brands can use recurring benefits to improve retention, customer value, & brand engagement.

Crowd of loyal fans raising hands in unison, symbolizing customer loyalty and collective brand engagement

1 min read

How Loyalty Programs Are Evolving in an Always-On World

Loyalty programs are evolving fast. Discover how brands are adapting to always-on consumers with data, digital channels, and personalized engagement.

Businessman using smartphone in front of AI graphic, representing artificial intelligence in personalized retail offers

1 min read

AI Brings Retailers Closer to the Holy Grail of Offer Personalization

AI could help retailers deliver the holy grail of offers—real-time, one-to-one personalization—transforming customer engagement and loyalty outcomes.

1 min read

Tesco Uses AI to Gamify Clubcard Challenges and Boost Loyalty

Tesco taps into AI and gamification to enhance Clubcard Challenges, aiming to drive deeper engagement, personalization, and customer loyalty at scale.

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1 min read

How Subscriptions Are Driving Loyalty and Long-Term Value in Retail

Discover how retail subscription models drive loyalty, personalization, and lifetime value—moving beyond revenue to build deeper customer relationships.

The Grocer

1 min read

Tesco Clubcard Challenges Offer Up to £50 in Loyalty Points

Tesco’s latest Clubcard Challenges campaign offers customers up to £50 in loyalty points, further personalizing rewards and boosting program engagement.