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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Businessman using smartphone in front of AI graphic, representing artificial intelligence in personalized retail offers

1 min read

AI Brings Retailers Closer to the Holy Grail of Offer Personalization

Can AI Deliver the Holy Grail of Retail Offers? For decades, retailers have chased the “holy grail” of delivering the right offer to the right customer at the right time. With advances in artificial intelligence, that vision is becoming reality. A ...

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Tesco Uses AI to Gamify Clubcard Challenges and Boost Loyalty

In an effort to boost engagement and personalization, Tesco is leveraging AI to transform its Clubcard Challenges into gamified loyalty experiences....

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1 min read

How Subscriptions Are Driving Loyalty and Long-Term Value in Retail

As explored in Total Retail, retailers are evolving their approach to subscription models—moving beyond short-term revenue goals to foster long-term...

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The Grocer

1 min read

Tesco Clubcard Challenges Offer Up to £50 in Loyalty Points

As featured in The Grocer, Tesco’s newest Clubcard Challenges campaign is making headlines by offering customers up to £50 in loyalty points for...

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Tesco Clubcard points

1 min read

Tesco Launches New AI-Powered Clubcard Challenges

Tesco is once again raising the bar in loyalty innovation. As shared in this official announcement, the retailer has launched a new wave of...

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Tesco supermarket sign atop a store exterior

2 min read

Tesco Selects Eagle Eye to Power New Clubcard Challenges

Eagle Eye, a leading SaaS company that creates digital customer connections enabling personalized, real-time marketing, is pleased to announce it has...

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MarketScale

1 min read

Personalized Shopping Is the Future of Retail

Delivering value in retail today means more than just meeting expectations—it’s about exceeding them with relevance and personalization. In this...

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Shopper using smartphone with digital icons in grocery aisle, symbolizing retail tech and digital engagement

1 min read

How Digital Strategies Help Smaller Retailers Compete

Smaller retailers are proving that digital transformation isn't just for enterprise giants. In this article from MarketScale, experts explore how...

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MarketScale

1 min read

How Digital Augmentation Is Transforming Physical Retail

As the boundaries between physical and digital retail continue to blur, a recent MarketScale article explores how brands are using digital...

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From generative AI to predictive AI - how retailers can reach the next level of personalization

1 min read

How Predictive AI Is Transforming Retail Experiences

How Predictive AI Is Transforming the Retail Industry The article "How Predictive AI Is Transforming the Retail Industry" explores the growing...

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