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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Businessman using smartphone in front of AI graphic, representing artificial intelligence in personalized retail offers

1 min read

AI Brings Retailers Closer to the Holy Grail of Offer Personalization

AI could help retailers deliver the holy grail of offers—real-time, one-to-one personalization—transforming customer engagement and loyalty outcomes.

1 min read

Tesco Uses AI to Gamify Clubcard Challenges and Boost Loyalty

Tesco taps into AI and gamification to enhance Clubcard Challenges, aiming to drive deeper engagement, personalization, and customer loyalty at scale.

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1 min read

How Subscriptions Are Driving Loyalty and Long-Term Value in Retail

Discover how retail subscription models drive loyalty, personalization, and lifetime value—moving beyond revenue to build deeper customer relationships.

The Grocer

1 min read

Tesco Clubcard Challenges Offer Up to £50 in Loyalty Points

Tesco’s latest Clubcard Challenges campaign offers customers up to £50 in loyalty points, further personalizing rewards and boosting program engagement.

Tesco Clubcard points

1 min read

Tesco Launches New AI-Powered Clubcard Challenges

Tesco unveils AI-powered Clubcard Challenges to boost personalization, powered by Eagle Eye’s technology. Discover what’s new in Tesco’s loyalty strategy.

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2 min read

Tesco Selects Eagle Eye to Power New Clubcard Challenges

Tesco partners with Eagle Eye to launch Clubcard Challenges - gamified, personalized promotions designed to drive deeper customer engagement and loyalty.

MarketScale

1 min read

Personalized Shopping Is the Future of Retail

Experts explore how personalization, data, and AI are shaping the future of retail, creating tailored experiences that better meet evolving customer needs.

Shopper using smartphone with digital icons in grocery aisle, symbolizing retail tech and digital engagement

1 min read

How Digital Strategies Help Smaller Retailers Compete

Smaller retailers are using digital tools to rival big-box competitors by unlocking personalized loyalty, omnichannel agility, and data-driven promotions.

MarketScale

1 min read

How Digital Augmentation Is Transforming Physical Retail

Explore how retailers are blending digital and physical experiences to deliver in-store personalization, engagement, and loyalty at scale.

From generative AI to predictive AI - how retailers can reach the next level of personalization

1 min read

How Predictive AI Is Transforming Retail Experiences

Discover how predictive AI is reshaping the retail landscape through real-time personalization, smarter promotions, and enhanced customer experiences.