Omnichannel Retail Second Edition Released by Eagle Eye

2nd Edition of Omnichannel Retail Now Available in the UK and for Pre-Order Globally

The 2nd edition of the groundbreaking and best-selling retail handbook, Omnichannel Retail: How to Build Winning Stores in a Digital World, is now available in the UK and for pre-order in the U.S., Canada, and other markets.

Co-authored by Tim Mason, CEO of Eagle Eye and former Tesco executive behind the first grocery loyalty program, and retail expert Sarah Jarvis, this updated edition explores how retailers can create meaningful digital customer connections in-store and online using modern tools, technologies, and proven omnichannel strategies.

What's Inside the 2nd Edition?

Omnichannel Retail provides practical guidance for delivering personalized loyalty, seamless customer experiences, and increased marketing effectiveness. It includes:

• Strategies for transforming physical retail spaces through mobile and digital enhancements
• Recommendations for using customer data to drive relevance and engagement
• Insights on improving communications and removing friction throughout the shopping journey
• Actionable frameworks for implementing omnichannel tools like real-time offers and gamification

"A lot has changed since the original edition in 2019. Today's retailers face mounting pressure from inflation, shifting consumer expectations, and fast-moving technology," said Tim Mason. "This updated guide is designed to help retail marketers navigate that complexity and turn it into competitive advantage."

Critical Insights from the Updated Edition

• The digital imperative has intensified: One-third of consumers now shop both in-store and online during a single purchase journey - making unified customer experiences essential.
• Personalization is now expected: Today's consumer demands more relevant brand experiences, frictionless shopping, and utility in every touchpoint.
• Retail spaces must evolve: From mobile integration and in-store services to real-time, contextualized promotions and gamified interactions - this is the new standard.

New Chapters and Content Highlights

• The Fundamentals of Loyalty
• The Power of Personalization
• Marketing in the Moment
• Monetizing the Customer Connection
• Enhanced guidance on location-based marketing and data-driven retailing

"Digital connection is now part of everyday life - and nowhere is that more evident than in how we shop," added Mason. "Today’s consumer expects you to know what they want and to act on it. This new edition shows how to meet that expectation and deliver consistent, unified, and personalized retail experiences across every channel."

Supplemented with real-world case studies from omnichannel leaders—including Asda, Loblaws, Woolworths Australia, Pret A Manger, Target, and more—the book provides marketers and retail innovators with the tools and insights needed to win in today’s digital-first world.

Click here to order the 2nd Edition of Omnichannel Retail.

For more information about the book, to request a media copy, or to schedule an interview with one of the authors, please contact Vanessa Horwell at vhorwell@thinkinkpr.com.

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalized consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalized offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, already being used by leading retailers worldwide including Carrefour and Tesco.

Web - eagleeye.com