Untie Nots Secures First Contract Win in Singapore

Eagle Eye, a leading SaaS technology company that creates digital connections enabling personalised, real-time marketing through coupons, loyalty, apps, subscriptions and gift services, is pleased to announce that Untie Nots, the personalised promotions business acquired by Eagle Eye in January 2023, has secured a multi-year contract with NTUC FairPrice Co-Operative Ltd (FairPrice), a subsidiary of the FairPrice Group (FPG), Singapore's largest retailer. FairPrice has selected Untie Nots to deliver loyalty challenges within its existing Linkpoints loyalty programme. Introduced via Eagle Eye, this is the first win for the Group in Singapore, demonstrating the benefit to Untie Nots of Eagle Eye's international marketing reach and the speed of the sales cycle for the Untie Nots offering.

The Untie Nots Challenges platform will enable FPG to offer its customers highly personalised, gamified promotions at scale and to expand its digital customer base. Currently, more than one million users open the FPG app every month, and the FPG app has recorded a 100 per cent year-on-year growth in its digitally connected customers since the first quarter of 2022. The multi-year contract covers FPG's entire digital ecosystem of grocery, convenience, and food courts across Singapore, totalling over 2,000 touchpoints across individual food stalls across more than 70 food courts, supermarkets, pharmacies, and convenience stores. FPG customers will be able to benefit from hyper-personalised offers from early Q3 2023.

This new contract is testimony to the benefit of Eagle Eye's investment into international expansion and the initial marketing activities being carried out with Untie Nots, which are building a promising international sales pipeline.

Tim Mason, CEO of Eagle Eye, said: "We are delighted to have facilitated Untie Nots' entry into the Singapore market, just a few months post the acquisition, confirming our view that Untie Nots' AI-powered challenges solution will resonate with retailers globally. With a growing pipeline, we are focused on unlocking further opportunities alongside the Untie Nots team, supporting retailers in accelerating their digital promotions activities to retain and grow their customer bases."

Zyed Jamoussi and Cédric Chéreau, Untie Nots' Group Managing Directors commented: "We're excited to celebrate our partnership with Eagle Eye through our contract with FairPrice Group. It evidences the increased recognition of our solutions and the new opportunities available to Untie Nots by leveraging Eagle Eye's international presence."

Enquiries:

Eagle Eye Solutions Group plc
Tel: 0844 824 3686
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial Officer 

Investec Bank plc (Nominated Adviser & Joint Broker)
Tel: +44 20 7597 5970
Corporate Broking & PLC Advisory: David Anderson, Nick Prowting 

Shore Capital (Joint Broker)
Tel: +44 20 7408 4090
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
Corporate Broking: Henry Willcocks

Alma PR (Financial PR)
Tel: +44 20 3405 0205
Caroline Forde, Hannah Campbell, Kinvara Verdon

About Eagle Eye

Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalized consumer marketing activities, at scale.

Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalized offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.

The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Central Retail, Endeavour Group, JD Sports, Loblaws, Morrisons, Pret a Manger, Tesco, Virgin Group, Woolworths Group and Z Energy. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalization, already being used by leading retailers worldwide including Carrefour and Tesco.

Web - eagleeye.com