19 Proven Ways to Build a Community Around Your Brand

Building a Brand Community: Why It Matters

Creating a brand community is no longer optional - it’s a strategic imperative for long-term success. When done well, a strong community can turn customers into advocates, extend lifetime value, and fuel word-of-mouth growth. But what does it really take to make people feel like they belong?

In this Forbes Council article, 19 marketing leaders, including Eagle Eye's Propositions Director Sarah Jarvis, share actionable tips for building community the right way - from aligning on values to creating personalized moments that resonate.

Top Strategies for Community Building

Some of the most effective strategies called out in the article include:

• Listening first - shaping brand conversations based on real audience feedback
• Embedding shared values - building bonds on common beliefs, not just products
• Personalizing at scale - using data to deliver messages that feel one-to-one

Sarah Jarvis highlights the power of personalization in creating relevance that drives emotional connection. Her insight? Show you know your customer by delivering value that's tailored to their preferences and behaviors. Community starts with feeling seen.

Why Community Creates Loyalty

At a time when brand trust is hard to earn and easy to lose, a well-nurtured community offers resilience. It encourages ongoing interaction, strengthens brand affinity, and transforms passive customers into active participants in the brand's story.

Read the full article on Forbes