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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Eagle Eye

Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.

Sustainable rewards programs

1 min read

The Hidden Gold in Sustainable Rewards Programs

Sustainable loyalty programs are helping retailers unlock long-term value by aligning rewards with customers’ values and environmental expectations.

Let's Talk Marketing: The good, the bad, and the epic

1 min read

Tim Mason on Real-Time Loyalty and Marketing That Works

Eagle Eye CEO Tim Mason shares his views on the future of real-time loyalty marketing and why relevancy and timeliness are the new standards of success.

Loyalty Programs and Tech Trends: Predictions for 2025

1 min read

Loyalty Tech Trends for 2025: Eagle Eye’s Expert Predictions

Discover Eagle Eye’s expert insights on loyalty tech trends for 2025, including AI, personalization, and the future of customer engagement.

FMCG Omnichannel Trends for 2025

1 min read

What FMCG Brands Must Prioritize for Omnichannel Success in 2025

Discover how FMCG brands can thrive in 2025 by mastering omnichannel strategies, data integration, and digital agility.

Four Top Women in Tech Reveal AI, Retail and Customer Data Trends for 2025

1 min read

Women in Tech Share Key Retail Trends to Watch in 2025

Discover 2025’s biggest retail tech trends as leading women in tech, including Eagle Eye’s Sarah Jarvis, share their predictions.

​​Bringing Personalized Loyalty Strategies to Life

4 min read

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

​​A new Forrester report highlights strategies for effective personalized loyalty; examples and technology from global retailers show how it can be achieved.

Why Woolworths Went Big on AI Personalisation

1 min read

Inside Woolworths' AI Personalization Strategy for Retail Growth

Discover how Woolworths is using predictive AI to enhance personalization, improve customer loyalty, and drive growth across its retail operations.

Health, Wellness & Loyalty

4 min read

Loyalty Meets Health & Wellness: Driving Healthier Choices in Grocery Retail

Health and wellness considerations influence consumers' grocery purchasing decisions; loyalty programs can tap into this demand through targeted engagement

Holiday Loyalty Trends

4 min read

Let AI Be the Gift That Keeps Giving This Holiday Season

Use AI to deliver impactful holiday loyalty campaigns. Personalize at scale and drive festive season engagement.

Scaling up grocery loyalty personalization with predictive AI

1 min read

Scaling Up Grocery Loyalty: Predictive AI & Personalization

Joel Percy shares how predictive AI is transforming loyalty in grocery, enabling retailers to scale personalization and improve customer experiences.