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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty Programs (3)

How are Brands Adapting to Technological Shifts?

1 min read

Jonathan Reeve on Adapting Loyalty to Tech Shifts in APAC

Eagle Eye's Jonathan Reeve discusses how APAC brands are evolving loyalty strategies amid rapid technological advancements.

Increase customer loyalty

1 min read

How AI Is Revolutionising Loyalty Programs with Personalization

Discover how AI is revolutionizing loyalty programs by enabling hyper-personalized experiences, deeper engagement, and real-time campaign optimization.

Campaign Brief - Loyalty's Next Chapter

1 min read

AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

Explore how AI-driven loyalty programs are transforming retail in the Asia-Pacific region, according to Eagle Eye’s new regional insights and eBook.

The Technological Renaissance of Coalition Loyalty Programs

1 min read

The Technological Renaissance of Coalition Loyalty Programs

Explore how technology revitalizes coalition loyalty programs, enhancing personalization and customer engagement in the digital age.

Actively Manage Loyalty Programs to Drive ROI

2 min read

Actively Manage Loyalty Programs to Drive ROI

Learn how to actively manage loyalty programs to sustain and maximize ROI through continuous measurement, personalization, and innovation.

Key Strategies to Maximise Loyalty ROI: A Customer-First, Data-Driven Approach

4 min read

Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach

Maximize Loyalty ROI with strategies including member pricing, data-driven decisions, and strategic partnerships. Learn how to elevate your loyalty program

A dynamic scene at a busy trade fair with blurred figures of people networking and interacting around modern exhibition booths

1 min read

Building Loyalty That Lasts Beyond the Holiday Rush

Sarah Jarvis shares loyalty strategies retailers can use to sustain customer engagement and retention long after the holiday season ends.

The Psychology Behind Gamification in Retail Marketing

1 min read

Why Gamification Works in Retail Loyalty Marketing

Jonathan Reeve explains how gamification taps psychology to drive loyalty, engagement, and retention in modern retail strategies.

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

1 min read

How to Make Personalized Loyalty a Reality in Retail

Sarah Jarvis explores how retailers can close the gap between loyalty strategy and execution with scalable, AI-powered personalization.

Is customer loyalty going green?

1 min read

Why Sustainability Is the New Loyalty Strategy for Retailers

Joel Percy shares why green loyalty is more than a trend—it’s becoming a key driver of customer retention and brand value in the retail industry.