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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty Programs (4)

Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

2 min read

Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

Discover the common struggles in measuring loyalty ROI and learn strategies to unlock the true value of your loyalty programs.

CustomerThink

1 min read

From Holiday Highs to Lasting Loyalty: Strategies That Endure

Turn seasonal spikes into long-term loyalty. Explore strategies retailers can use to maintain momentum & deepen customer relationships beyond peak periods.

Retail loyalty trends for 2025: What’s new?

1 min read

Retail Loyalty Trends for 2025: What’s New and What’s Next?

Explore the latest trends shaping retail loyalty in 2025, from AI and gamification to evolving customer expectations and next-gen engagement strategies.

Sustainable rewards programs

1 min read

The Hidden Gold in Sustainable Rewards Programs

Sustainable loyalty programs are helping retailers unlock long-term value by aligning rewards with customers’ values and environmental expectations.

Let's Talk Marketing: The good, the bad, and the epic

1 min read

Tim Mason on Real-Time Loyalty and Marketing That Works

Eagle Eye CEO Tim Mason shares his views on the future of real-time loyalty marketing and why relevancy and timeliness are the new standards of success.

Loyalty Programs and Tech Trends: Predictions for 2025

1 min read

Loyalty Tech Trends for 2025: Eagle Eye’s Expert Predictions

Discover Eagle Eye’s expert insights on loyalty tech trends for 2025, including AI, personalization, and the future of customer engagement.

Four Top Women in Tech Reveal AI, Retail and Customer Data Trends for 2025

1 min read

Women in Tech Share Key Retail Trends to Watch in 2025

Discover 2025’s biggest retail tech trends as leading women in tech, including Eagle Eye’s Sarah Jarvis, share their predictions.

How to Measure Loyalty ROI: A Practical Guide

3 min read

How to Measure Loyalty ROI: A Practical Guide

Learn how to measure the ROI of your loyalty program with this practical guide, covering everything from setting baselines to calculating incremental revenue.

​​Bringing Personalized Loyalty Strategies to Life

4 min read

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

​​A new Forrester report highlights strategies for effective personalized loyalty; examples and technology from global retailers show how it can be achieved.

Why Woolworths Went Big on AI Personalisation

1 min read

Inside Woolworths' AI Personalization Strategy for Retail Growth

Discover how Woolworths is using predictive AI to enhance personalization, improve customer loyalty, and drive growth across its retail operations.