Featured Case Study:

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See how Eagle Eye helped Giant Eagle relaunch myPerks, delivering 25M+ personalized offers monthly and boosting loyalty program ROI.

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Insights & Updates from Eagle Eye

Explore our latest blogs, news articles, media coverage, and industry recognition - insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty Programs (6)

Customer Data Platform (CDP) feature

2 min read

Maximizing the Usage of a Loyalty Platform with a CDP

Enhance customer loyalty with CDPs by creating personalized. Learn how these tools work together for impactful customer engagement.

1 min read

How Subscription Loyalty Programs Are Boosting Retention

Subscription-based loyalty programs are growing fast—learn how brands can use recurring benefits to improve retention, customer value, & brand engagement.

Crowd of loyal fans raising hands in unison, symbolizing customer loyalty and collective brand engagement

1 min read

How Loyalty Programs Are Evolving in an Always-On World

Loyalty programs are evolving fast. Discover how brands are adapting to always-on consumers with data, digital channels, and personalized engagement.

Businessman using smartphone in front of AI graphic, representing artificial intelligence in personalized retail offers

1 min read

AI Brings Retailers Closer to the Holy Grail of Offer Personalization

AI could help retailers deliver the holy grail of offers—real-time, one-to-one personalization—transforming customer engagement and loyalty outcomes.

1 min read

Tesco Uses AI to Gamify Clubcard Challenges and Boost Loyalty

Tesco taps into AI and gamification to enhance Clubcard Challenges, aiming to drive deeper engagement, personalization, and customer loyalty at scale.

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1 min read

How Subscriptions Are Driving Loyalty and Long-Term Value in Retail

Discover how retail subscription models drive loyalty, personalization, and lifetime value—moving beyond revenue to build deeper customer relationships.

Shopping trolley/cart

4 min read

Transforming the Grocery Loyalty & Shopping Experience with Artificial Intelligence

Discover how AI leverages data for 1-to-1 personalization, optimizing inventory, and creating unique grocer loyalty programs to enhance shopper satisfaction.

The Grocer

1 min read

Tesco Clubcard Challenges Offer Up to £50 in Loyalty Points

Tesco’s latest Clubcard Challenges campaign offers customers up to £50 in loyalty points, further personalizing rewards and boosting program engagement.

Tesco Clubcard points

1 min read

Tesco Launches New AI-Powered Clubcard Challenges

Tesco unveils AI-powered Clubcard Challenges to boost personalization, powered by Eagle Eye’s technology. Discover what’s new in Tesco’s loyalty strategy.

Shopper using smartphone with digital icons in grocery aisle, symbolizing retail tech and digital engagement

1 min read

How Digital Strategies Help Smaller Retailers Compete

Smaller retailers are using digital tools to rival big-box competitors by unlocking personalized loyalty, omnichannel agility, and data-driven promotions.

Eagle Eye AIR

4 min read

Eagle Eye AIR: Meeting Enterprise Retailers' Needs in Function & Performance

Eagle Eye AIR transforms retail with personalized experiences, unmatched speed, and scalability. Discover tech reshaping the retail landscape.

The Golden Rule

4 min read

Blog #3: Following the Golden Rule to place your employees at the heart of your organization

Putting employees first drives business success. Learn how Eagle Eye applies the golden rule internally and externally.