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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty Programs (6)

Evolving Coalition Loyalty Programs

2 min read

Evolving Coalition Loyalty Programs: The Power of Strategic Partnerships

Discover how evolving coalition loyalty programs are leveraging strategic partnerships to enhance customer experience and foster long-term loyalty.

Loyalty members getting excited about third-party redemption options

2 min read

Unlocking Loyalty: The Power and Challenges of Third-Party Redemption

Discover the power of third-party redemption in loyalty programs, exploring its benefits, challenges, and real-world success stories.

The Power of One More with Loyalty and Promotions

4 min read

The Power of One More with Loyalty and Promotions

Discover how leveraging loyalty & promotions can drive incremental 'one more' actions, boosting customer engagement, visits, and sales across your business

DALL-E - A group of loyalty professionals showing mild confusion

1 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

Explore the pros and cons of integrated vs specialist loyalty platforms, and find the best solution for your business to drive customer engagement & growth

Build vs. Buy

5 min read

Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

Discover how deploying Eagle Eye AIR can significantly reduce your total cost of ownership compared to building an in-house solution.

Real-Time in Loyalty Programs

2 min read

Understanding the Shift Towards Real-Time in Loyalty Programs

Understanding the shift towards real-time in loyalty programs: Learn the importance and benefits of real-time issuance and redemption of offers.

Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals

2 min read

Loyalty and Promotions Fraud: Safeguarding Retailers in the Wake of Coupon Scandals

Protect your business from loyalty and promotions fraud with Eagle Eye AIRs advanced security features. Safeguard your brand reputation and customer trust.

Cheat code Loyalty Schemes

4 min read

Loyalty Schemes - a Cheat Code in the New Value Equation

Discover how loyalty programs can elevate customer experiences, offer rewards, save time and money, and promote social good.

Hourglass with violet sand measuring time against white background

2 min read

Leveraging Points Expiry Rules in Your Loyalty Strategy

Discover how leveraging points expiry rules can enhance your loyalty strategy and increase customer engagement through tailored expiration timelines.

Integration

3 min read

A Beginner's Guide to Integrating CDPs with Loyalty Platforms

Learn how to seamlessly integrate Customer Data Platforms with loyalty platforms in this beginner's guide.