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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Loyalty Programs (2)

Scaling up grocery loyalty personalization with predictive AI

1 min read

Scaling Up Grocery Loyalty: Predictive AI & Personalization

Joel Percy shares how predictive AI is transforming loyalty in grocery, enabling retailers to scale personalization and improve customer experiences.

DALL-E - A group of loyalty professionals showing mild confusion

1 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

Explore the pros and cons of integrated vs specialist loyalty platforms, and find the best solution for your business to drive customer engagement & growth

1 min read

How Subscription Loyalty Programs Are Boosting Retention

Subscription-based loyalty programs are growing fast—learn how brands can use recurring benefits to improve retention, customer value, & brand engagement.

Crowd of loyal fans raising hands in unison, symbolizing customer loyalty and collective brand engagement

1 min read

How Loyalty Programs Are Evolving in an Always-On World

Loyalty programs are evolving fast. Discover how brands are adapting to always-on consumers with data, digital channels, and personalized engagement.

1 min read

Tesco Uses AI to Gamify Clubcard Challenges and Boost Loyalty

Tesco taps into AI and gamification to enhance Clubcard Challenges, aiming to drive deeper engagement, personalization, and customer loyalty at scale.

The Grocer

1 min read

Tesco Clubcard Challenges Offer Up to £50 in Loyalty Points

Tesco’s latest Clubcard Challenges campaign offers customers up to £50 in loyalty points, further personalizing rewards and boosting program engagement.

Tesco Clubcard points

1 min read

Tesco Launches New AI-Powered Clubcard Challenges

Tesco unveils AI-powered Clubcard Challenges to boost personalization, powered by Eagle Eye’s technology. Discover what’s new in Tesco’s loyalty strategy.

Wendy's

1 min read

Wendy's Launches AI Loyalty Platform to Deliver Personalized Rewards

Wendy's debuts an AI-powered loyalty platform using EagleAI to personalize customer rewards and drive deeper engagement across its global network.

MarTech.org

1 min read

The Omnichannel Opportunity: Building Seamless Retail Experiences

Explore how omnichannel strategies empower retailers to unify digital and in-store experiences and meet the evolving expectations of modern shoppers.

Young woman shopping online

1 min read

Creating Engaging Loyalty in 2024 and Beyond

Explore how brands can evolve loyalty strategies in 2024 with personalized offers, gamification, and real-time engagement powered by advanced technology.