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ASDA Rewards Logo

Wie der britische Lebensmitteleinzelhändler ASDA die führende Loyalty Plattform AIR und die Expertise von Eagle Eye nutzte, um in nur 3 Monaten das Loyalty-Programm "ASDA Rewards" einzuführen.

Message at Till.

Turn every transaction into an opportunity to thank customers, grow loyalty and boost digital engagement.

Use your existing POS to personalize the post-transaction moment, executing the right offers and messages to the right customers at the right time to drive the behaviour you seek.

Our seamless integration with the market-leading receipt printing platform, Ecrebo, provides an out-of-the-box solution to complete your end-to-end connection throughout the customer journey.

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As a result, we have spent the last 15 or so years building the leading loyalty and promotion personalization platform to solve the key challenges facing grocery retailers. We couldn’t be prouder to be powering some of the world’s biggest and most-loved grocery loyalty programs and to be supporting our amazing customers in bringing their dreams of omnichannel personalization to life.

Bunch of fruits and vegetables in shop

Trusted by:

ASDA logo Morrisons Logo Waitrose & Partners logo Southeastern Grocers Logo Loblaws Logo Giant Eagle Logo Auchan logo eleclerc-logo FairPrice Group logo Woolworths logo

Key solutions we provide for this sector

Select an option below:
  • Real-Time Loyalty Points Programmes
  • Cashback Loyalty
  • Personalized Promotions
  • Personalized Challenges
  • Supplier Funded Offers
  • Subscription Schemes
  • Member Pricing
  • Partner Points Exchange
  • 3rd Party and Affiliate Offers
  • Message at Till/Receipt Printing
Earn Points on Your Favourite Items
Real-Time Loyalty Points Programmes

What?

Customer opts into the programme and gives their data in order to "earn" points which they can spend or "burn" at a later date.

Why?

The foundation of your scheme where there is a clear value exchange for the customer – they know what they have to "give" in order to “get" something in return.

Cashback Loyalty
Cashback Loyalty

What?

Give customers instant cashback on their spend instead of points.

Why?

Provide a direct and tangible incentive, offering immediate monetary value, unlike points that may have varying perceived values and redemption complexities.

Personalized Promotions
Personalized Promotions

What?

Provides the ability to take a standard offer construct (e.g. 10% off when you buy brand A) and personalize the pre-set values to each customer (e.g. 5% off when Customer X buys brand A, 20% off for Customer Y).

Why?

Gives you the greatest impact and ROI on your promotion spend.

Personalized Challenges
Personalized Challenges

What?

Enable customers to select from a range of personalized challenges to participate in where they can earn rewards for stretching their spend on specific branded products.

Why?

Extend the use of your app and offer customers more ways to earn through profitable by design challenges which can be fully-funded by suppliers.

Supplier-Funded Offers
Supplier-Funded Offers

What?

Offer customers bonus points or deeper discounts on specific branded products.

Why?

Collaborate with suppliers to provide customers with more value on products they love, whilst supporting wider brand marketing efforts.

Real-Time Loyalty Points Programmes

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Cashback Loyalty

More Information

Personalized Promotions

More Information

Personalized Spend-Stretch Challenges

More Information

Supplier Funded Offers

Supplier funded offers

Subscription Schemes

More Information

Gift Card and Top-Up Accounts

More Information

Partner Points Exchange

Supplier funding icon

3rd Party and Affiliate Offers

Affiliate icon

Message at Till/Receipt Printing

Message at till icon
Smart Subscriptions
Smart Subscriptions

What?

A paid-for tier in your proposition which unlocks a host of benefits for subscribers including extra points, member pricing and freebies.

Why?

Create committed customer engagement and incentivize customers to consolidate spend within your store estate by creating a compelling and transparent value proposition.

Member Pricing
Member Pricing

What?

Exclusive pricing for loyalty members, could be on individual items, categories or even supplier funded.

Why?

Firstly, give all customers a no brainer reason to sign up to your loyalty scheme and secondly, almost guarantee that members will swipe their card on every transaction to maximise data collection.

Partner burn multiplier
Partner Burn

What?

Customers can spend points at partners and receive a multiplier on the value of their points.

Why?

Give customers more ways to spend their points while earning partner funding on the redemption.

Earn with Partners
Earn with Partners

What?

Customers can earn points for purchases with partners outside of your network.

Why?

Enhance the attractiveness of your programme and give customers even more value to spend in your stores by letting them earn with 3rd party partners.

Receipt Marketing
Receipt Marketing

What?

Engage with customers immediately post-transaction with personalized receipt engagements.

Why?

An effective way to drive the next visit and transforms your receipts into high value assets to meet several objectives.

GROCERY CASE STUDY

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

ASDA logo

Our Solution

Real-time

Real-time

Messages can be delivered in real-time either via the POS receipt or direct into digital channels.

omnichannel-networking-bpl

Omnichannel

Offers can be added to a customer’s digital wallet and redeemed in-store/online

user-analysis-bpl

Personalize

Personalize messages based on previous purchasing behavior, basket contents, spend and location.

Prioritize

Prioritize

Ability to configure and prioritize the number of promotional message slots as well as the order.

Base earn per channel

Commercialize

Commercialize access to CPGs and other 3rd party partners to generate a new revenue stream.

Here are some of the use cases we’re already powering for leading retailers across the world:

Message at Till - Target loyalty sign-ups

Target loyalty sign-ups

Message at Till - Drive digital registration for non-digital loyalty members

Drive digital registration for non-digital loyalty members

Message at Till - Promote the behavior you seek

Promote the behavior you seek

Message at Till - Personalized recommendations

Personalized recommendations

Message at Till - Surprise and delight with a mystery bonus

Surprise and delight with a mystery bonus

Message at Till - Apply the goal gradient effect to drive the next visit

Apply the goal gradient effect to drive the next visit

Message at Till - Execute partner or supplier-funded rewards

Execute partner or supplier-funded rewards

Message at Till - Reward digital engagement

Reward digital engagement

Message at Till - Personalization based on spend and products

Personalization based on spend and products

Message at Till - Geographic qualification

Geographic qualification

Eagle Eye Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

2 min read

Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co Understanding and measuring the ROI of a loyalty...
3 min read

How to Measure Loyalty ROI: A Practical Guide

Co-written by Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for...
4 min read

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the...
Recognized by Industry Experts
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Market Guide for Loyalty Program Vendors
2023

Forrester logo

Loyalty Technology Solutions Landscape
Q4 2022

IDC logo

IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024

Loyalty360 logo

Technology Today Report
2021

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