Wie der britische Lebensmitteleinzelhändler ASDA die führende Loyalty Plattform AIR und die Expertise von Eagle Eye nutzte, um in nur 3 Monaten das Loyalty-Programm "ASDA Rewards" einzuführen.
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Tim Mason on 20 Januar, 2022
Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we see accelerating in 2022.
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Jonathan Reeve on 7 Mai, 2021
This blog explores the need for personalisation and the obstacles faced by EDLP retailers, as well as potential solutions.
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Sarah Jarvis on 14 Juli, 2020
In this first blog out of a three-part series, we look at the rise of personalisation, what it means, and why marketers should personalise their communications.
