Skip to the main content.
Platform

AIR
Acquire. Interact. Retain.
Breathe life into your customer relationships

Learn more

ASDA Rewards Logo

How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

Become a Partner

Contact us to find out how we can enable your teams on our platform.

mach-members-and-google-premier-partners

Insights & Updates from Eagle Eye.

Explore our latest blogs, news articles, media coverage, and industry recognition—insights that shape the future of loyalty, personalization, and digital promotions.

Personalization (2)

Campaign Brief - Loyalty's Next Chapter

1 min read

AI-Powered Loyalty Programs Reshape Asia-Pacific Retail

Explore how AI-driven loyalty programs are transforming retail in the Asia-Pacific region, according to Eagle Eye’s new regional insights and eBook.

Retail Loyalty's Future: From Personalization to Value Creation

1 min read

Retail Loyalty's Future: From Personalization to Value Creation

Sarah Jarvis of Eagle Eye explores how AI and personalization are reshaping retail loyalty programs to deliver meaningful value to customers.

Ecommerce Mobile Website Shop On Screen

1 min read

Year-Round Retail Loyalty: 3 Tools for Continuous Engagement

Discover how personalization, gamification, and AI can enhance retail loyalty programs and drive customer engagement throughout the year.

A dynamic scene at a busy trade fair with blurred figures of people networking and interacting around modern exhibition booths

1 min read

Building Loyalty That Lasts Beyond the Holiday Rush

Sarah Jarvis shares loyalty strategies retailers can use to sustain customer engagement and retention long after the holiday season ends.

The Psychology Behind Gamification in Retail Marketing

1 min read

Why Gamification Works in Retail Loyalty Marketing

Jonathan Reeve explains how gamification taps psychology to drive loyalty, engagement, and retention in modern retail strategies.

Bringing Personalized Loyalty Strategies to Life: From Promise to Reality

1 min read

How to Make Personalized Loyalty a Reality in Retail

Sarah Jarvis explores how retailers can close the gap between loyalty strategy and execution with scalable, AI-powered personalization.

Is customer loyalty going green?

1 min read

Why Sustainability Is the New Loyalty Strategy for Retailers

Joel Percy shares why green loyalty is more than a trend—it’s becoming a key driver of customer retention and brand value in the retail industry.

Experts Reveal Key Trends for Retail Media in 2025

1 min read

Retail Media Trends 2025: What Experts Say Brands Must Do Next

Explore 2025's top retail media trends, including monetization, AI-driven targeting, and personalization strategies shaping brand growth and loyalty.

CustomerThink

1 min read

From Holiday Highs to Lasting Loyalty: Strategies That Endure

Turn seasonal spikes into long-term loyalty. Explore strategies retailers can use to maintain momentum & deepen customer relationships beyond peak periods.

Retail loyalty trends for 2025: What’s new?

1 min read

Retail Loyalty Trends for 2025: What’s New and What’s Next?

Explore the latest trends shaping retail loyalty in 2025, from AI and gamification to evolving customer expectations and next-gen engagement strategies.