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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Building Loyalty That Lasts Beyond the Holiday Rush

Building Loyalty That Lasts Beyond the Holiday Rush

Avoiding the Holiday Loyalty Trap

In her latest article for CXM World, Sarah Jarvis, Propositions Director at Eagle Eye, explores why brands must think beyond short-term incentives and seasonal engagement spikes. She argues that while holiday campaigns can deliver a surge in transactions, true loyalty is built on consistent, personalized value throughout the year.

Making Loyalty Stick

Jarvis highlights how behavioral data and predictive AI can help retailers move from reactive seasonal tactics to proactive retention strategies. By understanding intent and rewarding customers for more than just purchases, brands can build emotional loyalty that lasts.

2025 Loyalty Trends to Watch

The article also outlines key 2025 loyalty trends—such as gamification, real-time offers, and subscriptions—as tools to deepen engagement post-peak season.

Why Gamification Works in Retail Loyalty Marketing

1 min read

Why Gamification Works in Retail Loyalty Marketing

Jonathan Reeve explains how gamification taps psychology to drive loyalty, engagement, and retention in modern retail strategies.

Retail Loyalty Trends for 2025: What’s New and What’s Next?

1 min read

Retail Loyalty Trends for 2025: What’s New and What’s Next?

Explore the latest trends shaping retail loyalty in 2025, from AI and gamification to evolving customer expectations and next-gen engagement strategies.

From Holiday Highs to Lasting Loyalty: Strategies That Endure

1 min read

From Holiday Highs to Lasting Loyalty: Strategies That Endure

Turn seasonal spikes into long-term loyalty. Explore strategies retailers can use to maintain momentum & deepen customer relationships beyond peak periods.