1 min read
Why Gamification Works in Retail Loyalty Marketing
Exploring the Psychology of Gamification In an op‑ed for B&T, Jonathan Reeve, VP of APAC at Eagle Eye, dives into how gamification strategies — like...
Get the latest insights, research and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
Contact us to find out how we can enable your teams on our platform.
In her latest article for CXM World, Sarah Jarvis, Propositions Director at Eagle Eye, explores why brands must think beyond short-term incentives and seasonal engagement spikes. She argues that while holiday campaigns can deliver a surge in transactions, true loyalty is built on consistent, personalized value throughout the year.
Jarvis highlights how behavioral data and predictive AI can help retailers move from reactive seasonal tactics to proactive retention strategies. By understanding intent and rewarding customers for more than just purchases, brands can build emotional loyalty that lasts.
The article also outlines key 2025 loyalty trends—such as gamification, real-time offers, and subscriptions—as tools to deepen engagement post-peak season.
Our vision is to power the personalised marketing revolution globally. We create value by ensuring our customers are able to deliver better, more personalised marketing, which is simpler for their teams to execute and cheaper for them to run.
Get the latest insights, research, and news delivered straight to your inbox.
Plus, enter to win the 2nd edition of Omnichannel Retail by Tim Mason & Sarah Jarvis!
No spam. We promise. 💜
1 min read
Exploring the Psychology of Gamification In an op‑ed for B&T, Jonathan Reeve, VP of APAC at Eagle Eye, dives into how gamification strategies — like...
1 min read
Introduction In the article "Retail Loyalty Trends for 2025: What’s New?", leading voices in customer engagement share what retailers need to know...
1 min read
Introduction In the CustomerThink article, Eagle Eye’s Regional Director, Joel Percy, explores how brands can go beyond short-lived seasonal wins to...