How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.
4 min read
Jonathan Reeve on 13 April, 2023
Grocery retailers have certainly been the pioneers of mass personalization in the omnichannel retail world. Next, with the greatest potential to...
5 min read
Sue Mitchell on 24 January, 2023
This article originally appeared in The Australian Financial Review on January 19, 2023, Real-time promotions a game-changer for retailers....
4 min read
Sarah Jarvis on 21 July, 2020
Machine Learning Growing in popularity over the last few years, artificial intelligence (AI) and machine learning platforms are becoming...
4 min read
Sarah Jarvis on 15 July, 2020
Following my last blog, which discussed the importance of personalization, I explore what tools marketers need for success, along with benchmarks and...
4 min read
Sarah Jarvis on 14 July, 2020
A few years ago, personalization emerged as a buzzword for marketers everywhere, and in 2015, 94% agreed it was a crucial factor in the success of...
