Blog.

4 min read

​​Bringing Personalized Loyalty Strategies to Life: From Promise to Reality​

Eagle Eye on 4 December, 2024

Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the best practices for developing...

2 min read

Three Key Reasons Why Challenge Offers Drive Consumer Engagement

Jonathan Reeve on 15 October, 2024

Challenge Offers Explained: The Psychology Behind Engagement and Incremental Sales Since Eagle Eye joined forces with EagleAI (formerly Untie Nots)...

4 min read

The Power of One More with Loyalty and Promotions

Billy McLintock on 25 September, 2024

At Eagle Eye, we often emphasize the impact of "one more visit" and "one more item" because loyalty and promotions are powerful tools for...

1 min read

Integrated vs. Specialist Loyalty Platforms: Navigating the Choice

Jonathan Reeve on 17 September, 2024

When selecting a loyalty platform, businesses must make a critical decision: should they invest in a specialist loyalty platform or opt for an...

5 min read

Why Deploying Eagle Eye AIR Will Reduce Your Total Cost of Ownership vs. Building a Solution In-House

Jack Bolton on 5 September, 2024

I've been on the front lines of sales for a while now, and if there’s one thing I’ve learned through countless conversations with customers, it’s...

5 min read

Delivering 1:1 Personalization with a Best of Breed SaaS

Jack Bolton on 30 July, 2024

Loyalty Platform As I sit at my desk in London, I'm excited to dive into the topic of why personalization matters and why I believe, if you haven’t...

3 min read

Innovation: The Driving Force Behind Eagle Eye's Success

Rich Millington on 27 June, 2024

2 min read

A Beginner's Guide to Integrating CDPs with Loyalty Platforms

Rob Shipley on 29 May, 2024

We've already covered the value of integrating Customer Data Platforms (CDPs) with loyalty platforms in some detail, but we only acknowledged that...

2 min read

Elevating Personalized Experiences with CDPs and Loyalty Platforms

Craig Oates on 21 May, 2024

Building upon our previous post, let’s explore how the integration of Customer Data Platforms (CDPs) and loyalty platforms can elevate personalized...

2 min read

Maximizing the Usage of a Loyalty Platform with a CDP

Craig Oates on 15 May, 2024

Businesses are constantly seeking ways to deepen their understanding of customers so that they can use this knowledge to deliver engaging,...